The Senior SEO/GEO Specialist is responsible for planning, executing, and improving SEO and GEO strategies that drive measurable organic growth, LLM visibility and pipeline performance across search engines and LLM platforms overall. This role requires strong hands-on expertise across technical, on-page, off-page, content, analytics, and reporting work, with the ability to translate search data into practical actions for clients and internal teams.
In terms of the responsibilities for GEO, they will be about how brands are discovered, cited, summarised, and recommended across AI-powered search engines, generative answer platforms, and agentic discovery journeys. The Senior SEO Specialist will support the team in adapting SEO and GEO best practices for traditional search, AI search, and emerging agent-driven experiences.
Key Responsibilities
- 3+ years relevant experience working in SEO / GEO role.
- Has strong SEO and GEO understanding, execution as well as strategy planning pertaining to on-page, technical and off-page SEO.
- Support Generative Engine Optimisation (GEO) initiatives by improving brand visibility, entity clarity, topical authority, citation potential, and content usefulness across AI-powered search experiences, large language model responses, and generative answer platforms.
- Incorporate agentic experience optimisation into SEO planning by considering how AI agents, search assistants, and automated recommendation systems discover, evaluate, compare, and select brands, products, services, and content on behalf of users.
- Stay updated on changes in google algorithms, search behaviour, SERP features, AI Overviews, generative search platforms, answer engines, and other AI-led discovery channels. Translate these changes into clear recommendations for client campaigns and internal SEO practices.
- Proven working experience with related SEO, GEO and reporting tools, especially SEMrush, Screaming Frog, GEO tracking tools (such as Peec AI, Writesonic, AnthenaHQ, Profound), Ahrefs, GA4, GSC, Lookerstudio, GTM, content management platforms, etc. Experience with SEO enterprise tools (e.g. Brightedge, etc.) and project management tools (e.g. Asana, Monday.com, etc.). is a strong advantage.
- Able to manage several client accounts while maintaining quality, timeliness, and attention to detail. Support additional projects when required.
- Able to create purposeful reports and dashboards tailored to client needs. Provide solid insights, campaign performance analysis, and practical recommendations across SEO and GEO workstreams.
- Able to articulate SEO and GEO strategies, plans, and recommendations to stakeholders.
- Strong written and verbal communication skills by translating complex SEO and GEO metrics into strategic insights that resonate with both technical and non-technical stakeholders.
- Support junior team members by reviewing work, sharing knowledge, explaining SEO and GEO reasoning, and helping them become more independent in campaign execution.
- Work proactively with internal teams, including content, paid media, web, analytics, strategy, and account management, to keep SEO and GEO work aligned with wider campaign timelines and marketing goals.
- Apply an outcome-focused approach to SEO and GEO work by connecting recommendations to traffic growth, lead generation, conversion quality, revenue contribution, and broader marketing objectives.
- Conduct R&D initiatives related to SEO, GEO, AI search visibility, agentic journeys, structured data, content retrievability, brand authority signals, and emerging search tools. Share findings with the wider team to improve service offerings.
- Improve SEO and GEO operations by identifying workflow bottlenecks, documenting processes, standardising recurring tasks, and helping the team work more efficiently.
- Demonstrated interest in continued skills development, especially around digital marketing, SEO and GEO trends, digital campaign, data analytics, and others.
- Continue building skills in SEO, GEO, AI search, digital marketing, B2B marketing, analytics, reporting, and campaign performance.
- Develop an understanding of different B2B industries and how SEO, GEO, and content discovery can support each client's marketing goals.
Qualifications
- Bachelor's degree in Marketing, Communications, Data Analytics, or related field.
- Proficiency in languages other than English is an added advantage, particularly for multi-region or multilingual SEO initiatives.
