Senior SEO Specialist

Description

As a Senior SEO Specialist, you will be responsible for managing and executing SEO strategies for our clients. This role will be responsible for working through the SEO strategy deliverables for a portfolio of clients, including keyword research, on-page optimisation, off-page SEO, technical SEO and performance reporting and insights. This role will be hands-on, working alongside the SEO Performance Manager to ensure SEO projects are fulfilled in the timelines agreed and that they meet expected standards.

Responsibilities

• Create and refine SEO strategies for clients. This will include initial SEO audits of websites, and keyword research.
• Proactively identify and resolve performance issues, including declines in traffic or keyword rankings.
• Complete technical and on-page SEO including but not limited to - meta description and title optimisation, copy uploads, robot updates and page speed optimisations.
• Complete local SEO optimisation including GMB setup, contact page optimization etc.
• Ask why - is the strategy working for the client Is performance increasing Should we be prioritising other projects Why is something working well Not well
• Communicate the technical and complex in a way that your Mum can understand this includes performance analysis and metrics.
• Coordinate with cross-functional teams including Copy, Design, Social and Google Media to ensure cohesive approaches to client performance.
• Stay up to date with SEO changes and industry trends to ensure innovation, optimisation, and training is up to date.

Skills and Qualifications

• 5+ years in creating and executing SEO strategies. Experience working across multiple industries and clients is preferable.
• Expertise in SEO tools including but not limited to audit tools, Google Search Console, Google Analytics, Ahrefs, SEMrush.
• Basic to intermediate abilities in website CMS including Wordpress, Shopify, WIX etc.
• Proven experience creating, understanding and communicating complex reporting and Insights Excellent communication and presentation skills - can take the technical and make it simple.
• Experience across other digital marketing channels (AdWords, Social Media, Google Tag Manager, GA4) is a plus
• Self-motivated and able to work independently as well as part of a team.
• Willingness for a work-onsite arrangement (Alabang, Muntinlupa City)