Senior SEO Specialist

Description

As aSenior SEO Specialist, you will be responsible for managing and executing SEO strategies for our clients. This role will be responsible for working through the SEO strategy deliverables for a portfolio of clients, including keyword research, on-page optimisation, off-page SEO, technical SEO and performance reporting and insights. This role will be hands-on, working alongside the SEO Performance Manager to ensure SEO projects are fulfilled in the timelines agreed and that they meet expected standards.

Responsibilities

• Create and refine SEO strategies for clients. This will include initial SEO audits of websites, and keyword research.
• Proactively identify and resolve performance issues, including declines in traffic or keyword rankings.
• Complete technical and on-page SEO including but not limited to - meta description and title optimisation, copy uploads, robot updates and page speed optimisations.
• Complete local SEO optimisation including GMB setup, contact page optimization etc.
• Ask why - is the strategy working for the client Is performance increasing Should we be prioritising other projects Why is something working well Not well
• Communicate the technical and complex in a way that your Mum can understand this includes performance analysis and metrics.
• Coordinate with cross-functional teams including Copy, Design, Social and Google Media to ensure cohesive approaches to client performance.
• Stay up to date with SEO changes and industry trends to ensure innovation, optimisation, and training is up to date.

Skills and Qualifications

• 5+ years in creating and executing SEO strategies. Experience working across multiple industries and clients is preferable.
• Expertise in SEO tools including but not limited to audit tools, Google Search Console, Google Analytics, Ahrefs, SEMrush.
• Basic to intermediate abilities in website CMS including Wordpress, Shopify, WIX etc.
• Proven experience creating, understanding and communicating complex reporting and Insights Excellent communication and presentation skills - can take the technical and make it simple.
• Experience across other digital marketing channels (AdWords, Social Media, Google Tag Manager, GA4) is a plus
• Self-motivated and able to work independently as well as part of a team.
• Willingness for a work-onsite arrangement (Alabang, Muntinlupa City)