Senior PR Officer

Job Description

- Build and maintain strong relationships with media not limited to tech and lifestyle, to drive consistent, high-quality media pickups and achieve KPI targets

- Lead and guide the PR Officer, ensuring timely execution of PR articles, reporting, and daily media coordination

- Serve as the main point of contact for media inquiries, managing requests, logistics (e.g., demo unit seeding, media management at events), and ensuring fast and effective crisis response when needed

- Proactively identify and secure top-tier media coverage and partnerships to meet monthly pickup targets and increase earned media value (EMV)

- Review, refine, and write press releases and PR materials, ensuring messaging supports positive brand sentiment and campaign objectives

- Manage day-to-day coordination with the PR agency, ensuring delivery of agreed scopes, timelines, KPIs and media targets

- Oversee media events, launches, and briefings to maximize exposure, sentiment, and quality of coverage

- Track, analyze and report PR performance, including media pickups, EMV, sentiment score, tier-1 coverage, and crisis response time

- Produce regular PR articles and consolidated PR reports with clear insights and recommendations

- Execute PR strategies aligned with marketing and brand objectives in collaboration with the IMC and Product

- Conduct competitor and media landscape analysis to identify opportunities for stronger brand positioning and increased Share of Voice (SOV).

Qualifications

- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.

- Minimum of 5 years of experience in public relations, media relations, or communications, experience in the tech industry is a strong advantage

- Established relationships with key tech and lifestyle media, including editors, journalists and content creators

- Strong written and verbal communication skills, with experience handling press materials and media engagements

- Proven experience in media event management, agency coordination and campaign execution

Must be amenable to work onsite daily