Video Editing: Key Responsibilities/Skills
- Edit and produce videos for Meta, TikTok, Google Ads and organic platforms.
- Create static graphics, reels, carousels, and other creative assets.
- Add captions, overlays, hooks, and end screens to short form content.
- Resize, crop and format content to fit various platform specs.
- Report all completed content to the Content Marketing Coordinator for review and client submission.
- Collaborate closely with the Content Marketing Coordinator to ensure brand alignment and project priorities.
- Update WIP (work in progress) trackers to maintain visibility of all active and completed tasks.
- Organise and maintain content libraries with proper naming conventions and file structures.
- Assist in preparing content calendars for review and upload.
- Assist in drafting basic shot lists or compiling footage from creators.
- Edit and assemble UGC content into platform ready ads.
- Support in repurposing single shoots into multiple content variations.
- Write simple headlines and overlay ad copy (based on briefs provided).
- Support in brainstorming hooks, offers, and creative angles.
- Check all content for alignment with brand guidelines and formatting requirements.
- Flag low quality footage or missing assets before deadlines.
- Familiarity with Canva, CapCut, Adobe Suite, Figma or similar editing tools.
Ad Management: Key Responsibilities/Skills
- Interest in marketing trends and content performance insights.
- Set up campaigns on appropriate platforms including Google, YouTube, Facebook, Instagram, TikTok
- Write effective direct response ad copy that gets noticed
- Ongoing management and optimisation of campaigns
- Experience building and running Google & Meta campaigns
- Experience with Google Ads, Google Merchant Centre. Google Analytics, Facebook Business Manager
- Ability to translate data into meaningful reports and recommendations
Designer/Developer: Key Responsibilities/Skills
- Manage the development and deployment of online store and advertising digital assets
- Working knowledge of Shopify, Woo Commerce, Klaviyo
- Strong knowledge of HTML and CSS
- Familiarity with UI/UX design principles
- Advanced skills in Adobe Creative Suite
- Advanced skills in Woo Commerce and Shopify
- 3+ years experience in digital graphic design
- A creative flair for writing and building unique and profitable campaigns
- Concept and creative ideation
- Create wireframes and screen flows
- Produce design mockups
- Layup your designs in Woo Commerce and Shopify
- Design and development of branding materials
- Other graphic design tasks as required.
