About Us
Ovation Law Firm is a fast-growing, consumer-focused law firm committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally, we rely on data-driven marketing and disciplined execution to connect qualified clients with high-quality legal representation.
We operate in a fast-paced, performance-oriented environment where results matter, testing is constant, and accountability is clear.
About The Role
We are seeking a Senior Media Buyer specializing in Meta Ads to own, scale, and optimize high-volume direct-response, lead-generation campaigns across Facebook and Instagram.
This role carries end-to-end responsibility for performance, including strategy, execution, optimization, creative testing direction, and reporting. You will manage significant ad spend, drive consistent lead volume at efficient cost-per-lead targets, and partner closely with creative, operations, and leadership teams to continuously improve results.
This is a hands-on senior role for a proven performance marketer who thrives in a metrics-driven environment and is comfortable owning outcomes.
Key Responsibilities
Meta Campaign Ownership & Strategy
- Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns.
- Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency.
- Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets.
- Conduct daily performance monitoring and make rapid, data-driven adjustments.
Optimization, Scaling & Performance Control
- Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale.
- Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.
- Identify performance risks early and implement corrective actions.
- Lead testing roadmaps to systematically improve results.
Creative Direction & Testing Leadership
- Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers.
- Translate performance data into clear creative guidance for designers and video editors.
- Manage creative rotation and fatigue prevention strategies at scale.
- Evaluate creative performance objectively using data, not subjective opinions.
Reporting & Stakeholder Communication
- Own daily, weekly, and monthly performance reporting.
- Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership.
- Provide testing recaps, scaling recommendations, and strategic performance updates.
Continuous Improvement & Market Awareness
- Stay current on Meta algorithm changes, ad policy updates, and performance marketing best practices.
- Monitor competitor activity using Meta Ad Library and apply learnings to campaign strategy.
- Continuously refine systems and workflows to improve speed, efficiency, and scalability.
Qualifications
- 3+ years of hands-on experience managing Meta Ads in direct-response, lead-generation environments.
- Proven experience scaling campaigns while maintaining efficiency and lead quality.
- Advanced working knowledge of Meta Ads Manager, campaign structures, audiences, and reporting.
- Strong analytical skills with the ability to interpret complex data and act decisively.
- High proficiency in Google Sheets or Excel for performance analysis and reporting.
- Deep understanding of Meta Pixel, conversion events, UTMs, attribution models, and data integrity.
- Strong strategic thinking around hooks, offers, angles, and messaging.
- Self-directed, accountable, and comfortable owning performance outcomes.
- Experience working remotely and managing priorities independently.
Nice-to-Have / Preferred Qualifications
- Experience managing large or multi-account ad portfolios.
- Experience with Google Ads, TikTok Ads, or other paid media platforms.
- Experience in legal marketing, lead generation, or other regulated advertising environments.
- Familiarity with Meta Events Manager or Google Tag Manager.
Requirements
- Ability to work independently from a home office with stable, high-speed internet and a quiet, professional workspace.
- Must have a laptop or desktop computer with a minimum of 8GB RAM and a Core i5 processor or higher.
- Internet speed of at least 10 Mbps.
- Availability to work during U.S. business hours (PST).
- Willingness to use time-tracking software.
What We Offer
- Competitive hourly pay based on skills and experience.
- Full-time role (40 hours/week).
- 100% remote work environment.
- 6 paid time-off (PTO) days per year.
- Opportunity to work closely with leadership in a high-growth, performance-driven organization.
- Long-term growth and stability in a senior, high-impact marketing role.
