Senior Media Buyer

WHO WE ARE

We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a SENIOR MEDIA BUYER who can join our UM (media agency) team:

ABOUT THE TEAM

A full-service media agency, UM strives to Futureproof our clients businesses through our relentless pursuit of better science, art and outcomes. UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists. A part of IPG Mediabrands, UM's global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn't be possible without our Better People.

UM's culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM's Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

• Courage: Our courage to take risks drives our ability to set new industry standards.
• Curiosity: Our relentless curiosity drives relentless innovation.
• Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
• Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
• Caring: We care about being a diverse agency where everyone feels motivated and supported.
• Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape and their efforts have yielded a number of new business wins around the globe.

THE SENIOR MEDIA BUYER ROLE

You will be responsible for end-to-end campaign management and implementation of accounts/brands assigned. You will collaborate with internal stakeholders (media planning and finance teams) and external stakeholders (clients, media partners, and creative agencies) to achieve the proposed KPIs and savings targets. You will also negotiate for the best value, ensuring clients of effectiveness and efficiencies in all its executions and implementation.

RESPONSIBILITIES

• Prepares detailed media plans consistent with approved buying parameters/guidelines specifically on: Target Audience, Communication goals, Buying strategies, timing & Scheduling, geographic considerations, Budget
• Presents and rationalizes detailed media plans and post-buy reports to client (Brand Managers)
• Handles negotiation of packages, creative execution with media vendors to get the most efficient package media buy
• Coordinates with media vendors, creative agency and/or clients on material requirements for executions and media values
• Generates consistent and accurate support documents (i.e. shopping list, pre Reach and Frequency runs, programming updates, digital metrics, etc.) needed to rationalize plan recommendation
• Implementation of plans and monitoring of the performance of online and offline advertising campaigns
• Prepares and rationalizes post buy reports based on implementation versus the approved media plans and communication goals
• Build and maintain relationships with clients, advertising platforms and media vendors
• Assists in the preparation of the MOS, proto-type plans, recommendation of daypart splits and CTARP
• Prepares the following reports: CE tracker, CE closing report/actual expenditure report
• Provides team and client with updates on new media, including all relevant changes

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent with 3- 5 years of related work experience in media buying for media agencies.
• Experience in traditional buying for TV, Radio and OOH/DOOH is a strong advantage.
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Proactively seeks to solve problems with creative solutions
• Ability to communicate concisely and clearly, both written and oral
• Good client communications skills, confidently presenting to and managing clients
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's Easy Apply to start the process.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.!