We are seeking a skilled and motivated Senior Marketing Officer to join our marketing team. The Senior Marketing Officer will be responsible for leading a team of marketing professionals, developing strategies, and executing marketing campaigns to drive brand awareness, engagement, and growth. This role requires strong leadership, creativity, and a data-driven mindset.
Key Responsibilities:
- Team Leadership: Supervise, mentor, and support a team of marketing specialists to execute campaigns, promotions, and initiatives effectively.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, content, in-store campaigns) to drive brand awareness and growth.
- Strategy Development: Collaborate with the Marketing Director to create comprehensive marketing strategies that align with business goals.
- Content Creation & Management: Oversee content development, ensuring messaging is consistent, engaging, and aligned with brand standards.
- Market Research: Analyze data, market trends, consumer behavior, and competitor strategies to inform marketing decisions.
- Performance Analytics: Track, measure, and report on campaign performance using relevant tools and KPIs to continuously optimize marketing efforts.
- Budget Management: Assist in managing marketing budgets, ensuring cost-effective spending across channels.
- Cross-functional Collaboration: Work closely with Sales, Operations, Visual Merchandising teams to ensure marketing efforts support company-wide initiatives.
Job Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2-4 years of experience in marketing, with at least 1 year in a leadership or supervisory role.
- Proven experience in creating and executing marketing campaigns across multiple channels (in-store, digital, social, etc.).
- Knowledgeable in Facebook marketing and advertising, including campaign creation, targeting, and performance analysis.
- Experienced in using Shopee and Lazada platforms, including managing product listings, running ads, executing online campaigns, and tracking performance.
- Excellent leadership, communication, and interpersonal skills.
- Creative thinking and problem-solving ability.
- Strong work ethic and positive attitude with the ability to thrive in a fast-paced, dynamic work environment.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Proficient in Microsoft Word, Excel (including PivotTables), and PowerPoint.
Preferred Qualifications:
- Experience in retail marketing
- Knowledge of SEO, SEM, and content marketing strategies.
