Senior Marketing Specialist, Philippines and Singapore

About the Role

We are seeking a Senior Marketing professional to own the marketing efforts in the Philippines and Singapore. This is a commercially focused marketing role responsible for driving demand generation and pipeline impact in complex B2B environments. The emphasis is on delivering measurable business outcomes through targeted, insight-led marketing programs, not campaign activity or vanity metrics.

The role partners closely with commercial and product stakeholders to translate market intelligence into scalable programs that engage senior enterprise decision-makers. It also carries informal leadership expectations, and contributes to improved marketing execution standards.

Responsibilities

- Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.

- Run multi-channel demand generation initiatives including account-focused campaigns, digital programs, and high-intent engagement strategies.

- Work closely with sales and commercial teams to align marketing activity with priority accounts and business objectives.

- Support execution of targeted, high-touch engagement initiatives for senior enterprise audiences.

- Ensure initiatives are clearly tied to measurable commercial outcomes.

- Translate insights into messaging and positioning relevant to complex, regulated industries such as financial services, telecom, and insurance.

Minimum Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Demonstrated experience in B2B marketing within SaaS, technology, AI, or Fintech industries.

- Track record of driving measurable pipeline or revenue impact through marketing programs.

- Excellent communication and stakeholder management skills, with experience engaging senior and executive audiences.

- Experience working across multi-market or regional marketing environments, ideally within Southeast Asia.

- A self-starter who thrives in dynamic, fast-paced, and agile environments, with strong prioritization and time management skills.

- Hands-on experience planning and executing demand generation or integrated marketing campaigns.

- Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Eloqua.

Preferred Qualifications

- Experience with partner-led or indirect go-to-market models, including partner or channel marketing programs.

- Background supporting enterprise or complex, multi-stakeholder B2B sales cycles.

- Experience marketing to enterprise or mid-market customer segments.

- Strong grasp of pipeline metrics, including MQLs, SQLs, and sourced or influenced revenue.

- Experience designing or executing account-based marketing (ABM) strategies.

- Experience organizing executive roundtables or C-suite engagement events.

- Exposure to field marketing initiatives.

- Proven ability to align marketing and sales teams, including lead handoff and follow-up processes.