Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

Say hello to opportunities.

If you're looking to be part of what's next in communication, you're in the right place.

At RingCentral, we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolio-AIR, AVA, and ACE-brings together automation, assistance, and insights across the entire conversation lifecycle. The result More seamless, intelligent experiences for businesses everywhere.

With $2.5B+ in ARR and $250M invested in R&D annually, we're building the future of AI-powered business communications.

This is where you and your skills come in. We're currently looking for:

The Senior Marketing Automation Specialist is a crucial technical leader driving our top-of-funnel pipeline and managing the complex systems that power our demand generation, social media, and inbound campaigns. In this senior role, you will act as the lead technical architect behind our omnichannel marketing efforts, ensuring that every interaction is captured, scored, and routed flawlessly.

This goes far beyond a standard out-of-the-box HubSpot setup. You will own and optimize a highly customized martech ecosystem driven by data, modern automation, and continuous optimization. If you love building scalable campaign engines, leveraging AI to solve complex operational challenges, optimizing the buyer's journey, and setting the gold standard for marketing operations, this is the role for you.

What We Offer (Why Join Us)

• High-Impact Strategic Role: You won't just be taking tickets you will have a seat at the table to influence campaign strategy, data architecture, and martech integrations.

• Clear Career Growth: As you master and elevate our systems, there will be clear pathways for career advancement into MarOps Management or MarTech Architecture.

• Cutting-Edge Tech & Innovation: Get hands-on experience building the future of marketing automation using AI and advanced HubSpot architectures, with the autonomy to pitch and implement new tools.

What Will Make You Successful

• Strategic Architect: You don't just build what is asked you look at the overarching goal and recommend the most scalable, efficient way to build it.

• Process Leader: You build, document, and enforce workflows and QA processes that scale reliably across the entire marketing team.

• Forward Thinker: You actively integrate AI into your daily work and are passionate about fully automating complex, multi-step processes.

• Advanced Problem Solver: You investigate complex data anomalies, proactively propose architectural solutions, and implement fixes before they impact the sales team.

• Systems & Data Expert: You have a deep understanding of marketing operations, relational databases, and exactly how data flows between multiple APIs and platforms.

• Omnichannel Mindset: You understand how social, email, web, and inbound calls connect to create a unified, personalized buyer journey.

Responsibilities:

• Lead and Architect: Build, launch, and optimize complex, full-funnel demand generation campaigns across email, web, and paid channels in our marketing automation platform.

• System Migration Ownership: Play a leading role in migrating our complex data and campaign ecosystem into HubSpot, architecting the future state of our marketing operations.

• Advanced Integrations: Manage and troubleshoot the technical integration and tracking for omnichannel campaigns (e.g., LinkedIn Lead Gen forms, advanced UTM architecture, third-party ad platforms).

• Data Model & Scoring: Design, build, and continually refine the automation logic for inbound inquiries, including complex lead scoring models, conversational AI routing, and inbound call tracking systems.

• Strategic Partnership: Act as a strategic advisor to Demand Gen managers, designing sophisticated A/B tests for landing pages, emails, and automated nurture tracks, and providing actionable insights on the results.

• Database Governance: Ensure seamless, bidirectional data flow between HubSpot, Salesforce, and third-party platforms, maintaining strict data hygiene and compliance.

• Process & QA Leadership: Establish strict quality control and QA processes. Oversee high-volume campaign build requests, ensuring junior team members or cross-functional partners adhere to best practices.

Qualifications

• Experience: 5+ years of professional experience in B2B marketing, with at least 3+ years directly architecting and managing advanced Marketing Automation platforms.

• Campaign Expertise: Proven track record of building complex email nurtures, dynamic content workflows, and scalable omnichannel programs.

• Inbound/Social Tech: Strong experience with social media management platforms, inbound call tracking (e.g., Invoca, CallRail), and conversational marketing/chatbot logic.

• CRM & Systems: Advanced understanding of Salesforce architecture (lead statuses, campaigns, objects, and queue functioning) and its direct integration with marketing automation.

• Core Skills: Exceptional analytical thinking, excellent English communication, and rigorous attention to detail. Ability to translate technical concepts to non-technical stakeholders.

• Tools: Advanced knowledge of MS Excel/Google Sheets (Pivot Tables, VLOOKUPs, data manipulation) and proven experience using AI tools to scale operations, data analysis, or coding.

• Education: B.A. degree in business, marketing, communications, or a related discipline.

Preferred Qualifications

• Certifications: Advanced certifications in HubSpot (e.g., HubSpot Marketing Software, Revenue Operations) or similar platforms like Marketo/Pardot are highly preferred.

• Technical Chops: Working knowledge of HTML/CSS for troubleshooting email/landing page templates, and familiarity with APIs or webhooks.

• Mentorship: Previous experience training, mentoring, or onboarding junior marketing operations staff.

Interview Process

A behavioral and strategic interview to ensure mutual culture fit and assess your approach to marketing operations.

A practical, hands-on skills assessment (case study or sandbox exercise) to showcase your advanced automation and architectural expertise.

RingCentral's work culture is the backbone of our success. And don't just take our word for it: we are recognized as a Best Place to Work by BuiltIn, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success.

About RingCentral/Acquire Intelligence

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