Job Summary
The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and/or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization.
Key Responsibilities
Campaign Development & Execution
- Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows
- Develop custom scripts and logic for dynamic content, audience segmentation, and personalization
- Create and maintain reusable templates, delivery mechanisms, and campaign components
Platform Configuration & Data Management
- Design and manage schemas, targeting workflows, and data imports/exports
- Implement ETL processes and ensure data integrity across campaign executions
- Optimize database queries and workflows for performance and scalabilit
Troubleshooting & Support
- Diagnose and resolve issues related to campaign execution, delivery failures, and data inconsistencies
- Monitor logs, delivery reports, and workflow execution to proactively identify and fix errors
- Collaborate with Adobe support and internal IT teams to resolve platform-level issues.
Integration & Automation
- Integrate Adobe Campaign with external systems (CRM, web analytics, APIs, Adobe Experience Cloud)
- Develop and maintain SOAP/REST API connections for real-time data exchange and campaign triggers
- Automate recurring campaign processes and reporting workflows
Requirements
Certification
- Candidates must hold at least one of the following Adobe Certified Expert credentials:
- Professional: Developer
- Expert: Developer
- Master: Architect
Technical & Soft Skills
- Minimum 3+ years of hands-on experience with Adobe Campaign (Classic or Standard)
- At least one year of Adobe Campaign Classic software experience
- Strong proficiency in the following areas:
- SQL for data manipulation and targeting preferred
- JavaScript and HTML/CSS for email scripting and personalization
- XML for template and workflow configuration
- Experience with SOAP/REST APIs, webhooks, and data connectors.
- Familiarity with Adobe Experience Platform, Adobe Analytics, and Adobe Journey Optimizer is a plus
- Understanding of data privacy regulations and secure data handling practices
- A basic understanding of marketing automation
- An understanding of relational database concepts
- Experience with campaign performance tuning and delivery optimization.
- Ability to translate business requirements into scalable technical solutions.
