ZigZag is looking for a Senior Marketing Manager to join our team!
*You must be willing to join the training on a hybrid setup
*Remote setup after the hybrid training with occasional onsite work
Role purpose
The Senior Marketing Manager owns marketing strategy, coordination, and execution across Candid Marketing, Candid Connect, and CanTicket. This role is responsible for making marketing happen end to end, including campaigns, content, websites, and coordination with paid advertising and technical delivery. This is a senior ownership role, not a coordinator or assistant position.
Scope of responsibility
The Senior Marketing Manager has ownership of:
- Marketing campaigns and delivery
- Social media and content execution
- Email marketing and automation
- Website and landing page updates
- Coordination with the Paid Ads Strategist
- Briefing and coordination of design and development
- GHL execution until a dedicated specialist is appointed
Key responsibilities
Marketing strategy and execution
- Plan and execute marketing campaigns aligned to business objectives
- End to end execution across:
- Social media
- Email marketing
- Websites and landing pages
- Ongoing optimisation and improvement of campaigns
Website changes and client requests
- Own client website update requests
- Ensure all website tasks are logged, tracked, and managed through CanTicket
- Coordinate developers and designers for delivery
- Prioritise, scope, and manage turnaround times
- Quality check work before delivery back to clients
Coordination with Paid Ads Strategist
- Liaise directly with the Paid Ads Strategist (Campaign Manager)
- Align messaging, timing, and offers
- Use performance insights to inform organic and owned channels
- Ensure paid and organic efforts operate as one system
Systems ownership (GHL and AI tools)
- Own Go High Level (GHL) execution until a dedicated specialist is appointed
- Build and manage workflows, campaigns, and automations
- Maintain clean CRM and pipeline structure
- Use ChatGPT and AI tools for copy, ideation, and efficiency
- Document processes for future handover
Client delivery
- Run existing clients independently
- Provide structured updates and clear communication
- Identify opportunities to improve results and efficiency
- Reduce founder involvement in day to day marketing delivery
Collaboration and standards
- Work closely with the Technical Lead to remove delivery blockers
- Brief, review, and coordinate graphic design assets
- Maintain brand consistency across all outputs
- Ensure marketing and website work follows documented processes
Technical skills and non negotiables
- Strong hands on experience with Go High Level (GHL)
- Confident use of ChatGPT and AI tools for marketing execution
- Working knowledge of Meta platforms and how paid and organic align
- Proven experience running end to end marketing campaigns
- Comfortable managing websites and landing pages
- Strong copywriting and ideation capability
Required experience and traits
- Senior marketing experience in an agency or multi client environment
- Comfortable owning outcomes without escalation
- Commercially minded and results focused
- Organised, proactive, and accountable
- Strong communicator who works well cross functionally
- This role requires initiative and ownership, not waiting for instruction.
Core Success Metrics (Post Probation)
Campaign delivery
- Campaigns launched on time
- Reduced stalled or incomplete marketing tasks
- Consistent use of CanTicket for task tracking
Commercial impact
- Improved efficiency across clients
- Reduced rework and scope creep
- Contribution to client retention and profitability
Website delivery
- Website changes delivered predictably
- Reduced turnaround times
- Fewer escalations
GHL ownership
- GHL organised, documented, and reliable
- Reduced founder involvement in GHL work
Founder extraction
- Founder no longer required for daily marketing decisions
- Clear written updates replacing ad hoc conversations
ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.
