Senior Marketing Automation Specialist

At GHD, we don't just believe in the power of commitment, we live and breathe it every day

That's why we pledge to support and empower our people to make a positive impact when working hand in hand with our business to drive change. We'll empower you with the right technology and training as you bring ideas and projects to life.

Together with your colleagues, clients and partners, you can make an impact that is felt by all. See where your commitment could take you.

We're seeking a SeniorMarketing Automation Specialist who thrives at the intersection of technology and creativity! If you're passionate about optimizing B2B marketing campaigns, managing cutting-edge platforms, and turning data into actionable insights, this may be your dream role. Join us to partner with our Marketing teams to ensure our initiatives help drive business growth and inspire our clients. Your expertise will be key in enhancing campaign performance, maintaining data integrity, and aligning our efforts with our commitment to our clients. If you're ready to drive innovation and make a difference, we want to hear from you

What you will do:

• Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi-channel campaigns.
• Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
• Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
• Optimise email campaigns to drive outstanding click-through rates, resulting in high-quality marketing qualified leads (MQLs) and contributing to pipeline growth.
• Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
• Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.
• Test and manage consent management rules, related lists, and ongoing compliance.
• Administer email and audience management over and under-targeting rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions.
• Scope out new requirements for systems, integrations and process changes that will improve marketing's effectiveness. Test and rollout new changes to marketing.
• Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.

What you will bring to the team:

• 5+ years of hands-on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences
• Salesforce certifications in Account Engagement / Pardot and Sales Cloud are desirable
• Hands on experience using Salesforce Data Cloud
• Strong problem-solving skills - able to work with incomplete information to design and document effective solutions (white space solutioning).
• Excellent presentation skills - confident communicating marketing technology plans and progress to a variety of stakeholders, helping teams understand the business value.
• Able to work independently with strong attention to detail, and a flexible, resourceful approach to delivering results.
• Comfortable managing multiple projects across global time zones in a fast-paced, deadline-driven environment.
• Empathetic and culturally aware, with the ability to collaborate effectively across diverse teams.
• Self-motivated and curious, with a strong desire to stay up to date on MarTech and AI trends and best practices
• Advanced experience working with:
  • Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement / Pardot
  • CRM campaign automations, including building flows within Salesforce CRM
  • Integration platforms such as Zapier, Workato, Tibco

  • Event and webinar platforms, ideally Eventbrite and ON24

• Good understanding of key MarTech tools, including
  • Customer Data Platforms (CDP) including Salesforce Data Cloud
  • Personalisation tools, such as Salesforce Marketing Cloud Personalization (formerly Interaction Studio or Adobe Target or Adtech platforms, such as Salesforce Marketing Cloud Advertising Studio
  • AI tools and technologies relevant to marketing and automation

Work schedule:Monday to Friday / 8:00 am to 5:00 pm

This job offer is based in Makati City.

Our Hybrid Work Model:

Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Applicants must be a Filipino citizen or have the right to work in the Philippines.

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