Senior Manager, Analytics

Responsible for analyzing casino marketing data from events, promotions, and programs to deliver actionable insights that support strategic business decisions and revenue growth. The role drives customer segmentation, performance analysis, and marketing effectiveness while ensuring data-driven decision-making across the organization.

• Develop and execute the Marketing Analytics strategy and roadmap.
• Analyze marketing campaigns and customer data to generate actionable insights and revenue opportunities.
• Build customer segmentation models to understand lifecycle and behavior.
• Identify cost-saving opportunities and improve marketing performance through data analysis.
• Lead stakeholder reviews and ensure alignment of analytics with business goals.
• Collaborate on data warehouse development for a 360° customer view.
• Lead and mentor a team of analysts.

• Strong analytical and data interpretation skills.
• Ability to work with and transform data from multiple sources.
• Experience in customer segmentation and marketing analytics.
• Leadership experience managing analysts.
• Strong communication and stakeholder management skills.