Senior Growth Marketing Manager

Company Overview

Join us on our mission to elevate customer experiences for people around the world. As a member of the Everise family, you will be part of a global experience company that believes in being people-first, celebrating diversity and incubating innovation. Our dedication to our purpose and people is being recognized by our employees and the industry. Our 4.6/5 rating on Glassdoor and our shiny, growing wall of Best Place to Work awards is a testament to our investment in our culture. Through the power of diversity, we celebrate all cultures for their uniqueness and strengths. With 13 centers around the world and a robust work at home program, we believe great things happen when we work with people who think differently from us. Find a job you'll love today!

Position Purpose

The Senior Manager - Growth Marketing is responsible for leading Everise's lead generation strategy and driving programs that generate qualified pipeline growth. Reporting to the Director of Demand Generation, this role oversees the planning, analytics, and optimization of demand generation initiatives across digital campaigns, marketing automation, website conversion programs, and field marketing initiatives. This role manages Growth Marketing Managers and ensures marketing programs are data-driven, scalable, and aligned with pipeline and revenue objectives. The Senior Growth Marketing Manager plays a critical role in translating growth priorities into integrated campaigns that deliver measurable marketing impact.

Principle Accountabilities (Key Result Areas)

Lead Generation Strategy & Planning

• Develop and lead the lead generation strategy aligned with revenue goals and pipeline targets.
• Translate business priorities into integrated demand generation programs across digital channels, events, website initiatives, and content-driven campaigns.
• Identify opportunities to expand marketing reach, improve lead quality, and increase marketing contribution to pipeline.
• Partner with Sales, Business Development, and Marketing leadership to align campaigns with target accounts, industry segments, and growth priorities.
  
  

Lead Generation Program Ownership

• Oversee the planning and execution of multi-channel lead generation programs including digital advertising, content syndication, inbound marketing, marketing automation, and field marketing initiatives.
• Guide Growth Marketing Managers in developing and optimizing campaigns that generate qualified leads and measurable pipeline contribution.
• Ensure demand generation initiatives are scalable, data-driven, and aligned with marketing performance objectives.
  
  

Marketing Analytics & Pipeline Insights

• Own marketing performance analytics and campaign measurement across demand generation initiatives.
• Develop dashboards and reporting frameworks tracking Marketing Qualified Leads (MQLs), cost per lead, marketing-attributed pipeline, and lead-to-opportunity conversion.
• Analyze campaign performance using platforms such as Google Analytics 4, HubSpot, and Salesforce.
• Translate insights into strategic recommendations that improve targeting, campaign efficiency, and marketing impact.
  
  

Marketing Automation & Lead Lifecycle

• Oversee marketing automation strategy including lead capture, segmentation, and nurture programs.
• Optimize lead scoring models, campaign workflows, and automation programs to improve lead qualification and campaign performance.
  
  

Website Growth & Conversion Optimization

• Lead initiatives focused on improving website-driven lead generation and conversion performance.
• Partner with content and web teams to optimize landing pages, campaign journeys, and inbound lead generation.
• Support SEO and inbound marketing strategy using tools such as SEMrush.
  
  

Team Leadership

• Manage and mentor Growth Marketing Managers responsible for campaign execution.
• Provide strategic direction on campaign planning, performance optimization, and experimentation.
• Ensure marketing initiatives remain aligned with demand generation priorities and pipeline growth objectives.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• More than 8+ years of experience in B2B demand generation, growth marketing, or lead generation roles.
• Proven track record of developing and executing multi-channel lead generation strategies that drive qualified pipeline and revenue impact.
• Strong experience managing integrated marketing campaigns across digital channels, marketing automation, events, and inbound programs.
• Hands-on experience with marketing technology platforms including HubSpot, Salesforce, and Google Analytics 4.
• Experience analyzing campaign performance, marketing attribution, and pipeline contribution using data and reporting dashboards.
• Experience leading and mentoring marketing professionals responsible for campaign execution and program management.
• Strong understanding of marketing-to-sales funnel management, including lead qualification, lifecycle management, and conversion optimization.
• Experience optimizing inbound marketing and search performance using tools such as SEMrush or similar SEO platforms.
  
  

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If you've got the skills to succeed and the motivation to make it happen, we look forward to hearing from you.