Senior Executive, Marketing

Job Description

OVERVIEW:

Location:Pasay City, Manila
Department:Commercial
Entity:Philippines AirAsia Inc.
Status:Full-time

OUR ROLE AS:

Marketing Senior Executive

As a Marketing Senior Executive at AirAsia, you will support the execution of impactful marketing and brand initiatives that drive awareness, engagement, and bookings. Working closely with internal teams and external partners, you'll bring campaigns to life across multiple channels while ensuring brand consistency, operational efficiency, and measurable results. As an Allstar, you'll play a key role in creating buzz, telling our story, and supporting business growth the AirAsia way.

WHAT YOU'LL CHAMPION:

• Manage day-to-day marketing activities including brand and campaign execution,content scheduling, asset coordination, and event support across multiple stakeholders.

• Support the maintenance of marketing calendars, budgets, timelines, and coordinate with external vendors such as media agencies and tourism partners.

• Assist in developing and executing go-to-market strategies aligned with business objectives and market trends.

• Coordinate and support integratedmarketing campaignsacross digital, social, CRM, and offline channels.

• Ensure alignment ofbrand positioning, storytelling, and visual consistency across all touchpoints.

• Collaborate onmarket researchand competitive analysis to identify trends, insights, and new opportunities.

• Stay up to date with marketing trends, tools, platforms, and evolving consumer behavior.

• Provide administrative support, including invoicing, documentation, and project tracking.

• Leverage creative and cost-efficient channels to maximize promotional opportunities, build consistent brand buzz, and drive conversion and bookings.

• Track, analyze, and report on campaign KPIs, performance, and ROI to continuously optimize effectiveness.

WHO YOU ARE:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 2-3 years of relevant experience in marketing, brand, or campaign support roles.

• Strong business acumen with the ability to translate data and insights into actionable marketing strategies.

• Excellent communication andrelationship managementskills to collaborate with internal and external partners across local and regional teams.

• Strongproject management, organizational, time management, andpresentation skills.

• Able to manage multiple priorities and perform well under pressure in a fast-paced environment.

• Comfortable working in a diverse, dynamic, and constantly evolving setting.

• Curious, with a strong learning mindset and potential to grow into leadership roles.

• Able to maintain confidentiality, professionalism, and discretion.

• Willing and able to travel as required.

MERITS:

• Experience supporting integratedmarketing campaignsacross digital, social, CRM, and offline channels.

• Knowledge of campaign analytics, ROI tracking, and performance reporting.

• Familiarity with marketing tools, media platforms, and emerging consumer trends.

WHERE YOU'LL GO:

Brand executive to regional marketer, campaign specialist to marketing lead-these are some Dare To Dream stories of our Allstars. At AirAsia, we believe in internal growth and career evolution. This role sets you up for growth into positions such as Senior Marketing Executive, Brand or Campaign Lead, Digital or Performance Marketing Specialist, or regional marketing opportunities across the AirAsia ecosystem.

WHAT YOU'LL ENJOY:

Physical Wellbeing:Medical and insurance coverage, maternity benefits, flexible work arrangements, and health & fitness amenities.
Emotional Wellbeing:Paid time off, wellness programs, and childcare amenities.
Financial Wellbeing:Upskilling programs, professional development resources, and career growth opportunities.
Allstars Specials:Free flights, unlimited discounted flights, and exclusive partner perks.
A bold, fast, fun, and collaborative Allstar culture like no other.

OUR HIRING PROCESS:

• Application Review

• Application Review and Skills Match

• Interview & Assessments

• Background Verification

• Offer Process

GET TO KNOW AIRASIA:

AirAsia

AirAsia has been the World's Best Low-Cost Airline for 15 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the Now Everyone Can Fly airline (if you don't, we're definitely older than you).

Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.