Job Overview
The Senior E-commerce Manager plays a pivotal role in accelerating Royal Canin's digital commerce growth by unlocking the full potential of emerging online channels and driving strategic E-commerce initiatives.
This role is responsible for shaping and executing the E-commerce strategy across platforms, enhancing brand visibility, and delivering measurable business impact through innovative sales and marketing approaches. As a key member of the Royal Canin E-Commerce Team, this role leads the development and execution of initiatives across:
- New Online Channels: Including Quick Commerce and the Independent Vet Online (IVO) Model Ecommerce Marketing: Driving marketing initiatives across all shop in shops, in coordination with Ecommerce Manager
- Retail Media: Maximizing visibility and conversion through targeted media investments
- Omnichannel Trade Marketing: Supporting omnichannel players by aligning marketing initiatives with online marketing strategies
This role embodies Royal Canin's decisive, agile, and entrepreneurial spirit, with a strong focus on driving awareness, engagement, and online sales growth. It also plays a critical part in supporting the company's broader digital transformation journey by aligning commercial strategies with evolving consumer behaviors and market dynamics.
Job Responsibilities
Through a collaborative approach, the associate supports the overall E-commerce strategy in the country. Works together with the PSRO Pillar Head & other E-commerce roles to align our omnichannel strategies, with key responsibilities such as:
I. New Online Channels:
Focus: Development and optimization of emerging platforms like Quick Commerce and Independent Vet Online (IVO)
- Develop and implement channel-specific strategies for Quick Commerce and IVO platforms.
- Lead onboarding and integration of retail partners to Quick Commerce, ensuring alignment with brand and trade objectives.
- Monitor performance metrics (i.e. conversion, basket size, customer acquisition) and optimize accordingly.
- Collaborate with cross-functional teams to ensure readiness for campaigns and product availability.
- Manage assigned online platforms, co-manage e-distributor operations, working closely with the Supply Chain Team to align inventory planning with demand forecasts and provide regular sales projections.
- Stay ahead of digital retail trends and pilot innovative initiatives tailored to new channel behaviors.
II. ECommerce Marketing:
Focus: Driving traffic, engagement, and conversion across owned and partner ecommerce platforms in collaboration with ECommerce Manager and Omnichannel Manager
- Optimize product content, SEO, and digital shelf presence to enhance discoverability and conversion.
- Manage promotional calendars of assigned platforms and omnichannel players, and coordinate with ECommerce Manager for synchronized execution.
- Analyze campaign performance and shopper behavior to refine targeting and messaging.
- Collaborate with digital marketing and creative teams to ensure cohesive brand storytelling across touchpoints.
- Define and optimize assortment strategy for each platform, in coordination with ECommerce Manager and Omnichannel Manager
- Support livestream planning and execution in coordination with platform partners (i.e., TikTok Live, Shopee Live) and internal teams.
- Ensure alignment of livestream content with campaign objectives, product priorities, and brand messaging.
- Coordinate logistics including talent, product availability, scripts, and promotional mechanics.
- Monitor livestream performance and engagement metrics and provide post-event analysis for future optimization.
- Develop and manage affiliate marketing programs to drive incremental traffic and sales through third-party content creators, influencers, and affiliate networks.
- Identify and onboard relevant affiliate partners aligned with Royal Canin's brand values and target audience.
- Coordinate with internal teams to provide affiliates with updated product information, creative assets, and promotional calendars.
- Monitor affiliate performance, ensuring compliance with brand guidelines and optimizing for ROI.
- Analyze affiliate channel contribution to overall ecommerce performance and recommend strategic improvements.
III. Retail Media:
Focus: Leveraging paid media within ecommerce platforms to drive visibility and sales
- Develop retail media strategies for assigned platforms, in collaboration with ECommerce Manager and Omnichannel Manager.
- Manage budgets and bidding strategies to maximize ROI on sponsored placements and display ads.
- Coordinate with platform account managers to access exclusive media opportunities and insights.
- Track and report on media performance, adjusting tactics based on data-driven learnings.
- Align retail media efforts with broader marketing and trade plans to ensure consistency.
IV. Omnichannel Trade Marketing:
Focus: In close coordination with the Omnichannel Manager, helps optimize promotional activities, drive shopper engagement, and enhance conversion across the customer journey
- Align trade marketing initiatives across online and offline channels to ensure consistent execution.
- Support omnichannel players with tailored promotional strategies and shopper engagement plans.
- Collaborate with the Omnichannel Manager to synchronize campaigns across retail and ecommerce.
- Ensure digital assets and messaging are adapted for various touchpoints (e.g., e-retail, in-store, social).
- Monitor omnichannel campaign effectiveness and recommend improvements based on shopper insights.
V. Others:
- Participate in best practices sharing with peers, Local/Cluster/Regional/Global teams
- Oversee the data collection, conduct regular business reviews with customers and internal stakeholders
- Build solid reports to be shared at the Local/Cluster/Regional/Global level and locally for Management Tea.
Job Requirements
- Bachelor's degree in business, Marketing, Digital Commerce, or a related field; MBA or equivalent is a plus.
- Minimum of 57 years of experience in ECommerce, Business Development, E-marketing or digital marketing, preferably in FMCG, pet care, or consumer health industries.
- Proven experience managing online platforms, e-distributors, and executing omnichannel strategies.
- Strong understanding of ecommerce ecosystems including marketplaces (i.e., Lazada, Shopee, TikTok), Quick Commerce, and D2C platforms.
- Proficiency in ecommerce marketing tools, retail media platforms, and campaign management.
- Solid grasp of data analytics tools (e.g., Power BI, Google Analytics, platform dashboards) and ability to translate insights into action.
- Experience in demand planning, sales forecasting, and supply chain coordination.
- Familiarity with livestream commerce and digital content execution.
- Ability to develop and execute channel-specific strategies aligned with brand and commercial goals.
- Strong analytical mindset with the ability to interpret data and generate actionable insights.
- Experience in evaluating campaign performance, media ROI, and shopper behavior.
- Excellent cross-functional collaboration skills, especially with supply chain, marketing, sales, and external partners.
- Strong project management and organizational skills to handle multiple initiatives simultaneously.
- Effective communicator with the ability to influence stakeholders and present insights clearly.
- Demonstrated leadership in driving ecommerce growth and innovation.
- Proactive in identifying new opportunities and piloting emerging online channels.
- Comfortable working in a fast-paced, evolving digital environment.
