Senior Digital Marketing Specialist

About Restoplus

Restoplus is an Australian restaurant technology company. We help restaurants and cafes manage

customer ordering, payments and day-to-day operations through connected digital tools. Our Philippines team works closely with colleagues and customers in Australia.

Role purpose

The Senior Digital Marketing Specialist will own Restoplus's digital marketing plan and its execution. The role is responsible for generating qualified opportunities, improving our online presence and showing how marketing activity contributes to sales pipeline and revenue. This is a hands-on senior position that will work closely with leadership, sales and design, while coordinating external specialists when needed.

Key responsibilities

• Develop and manage the digital marketing strategy, campaign calendar and budget in line with companygrowth targets.
• Plan, launch and optimise paid campaigns across relevant channels, including Google, Meta and LinkedIn.
• Build campaigns and landing pages that generate qualified leads for the sales team.
• Manage website performance, search engine optimisation and conversion improvements.
• Plan content for social media, email campaigns, website pages and sales-support materials.
• Prepare clear creative briefs and coordinate with designers, copywriters, agencies and other external specialists.
• Manage lead capture, campaign tracking and marketing workflows in the CRM.
• Monitor the full marketing funnel and report on spend, lead quality, conversion, pipeline contribution and return on investment.
• Run structured tests on audiences, offers, messages and creative, then use the results to improve performance.
• Work closely with sales to improve lead quality, follow-up processes and feedback between the two teams.

Required experience and skills

• At least five years of relevant digital or performance marketing experience, including ownership of campaigns and measurable results.
• Strong hands-on experience with paid advertising platforms such as Google Ads and Meta Ads. LinkedIn Ads experience is an advantage.
• Working knowledge of Google Analytics 4, Google Tag Manager, Search Console and campaign attribution.
• Experience with SEO, landing-page optimisation, email marketing and content planning.
• Ability to interpret data, identify the cause of underperformance and make practical improvements.
• Strong written and spoken English, with the ability to communicate clearly with Australian colleagues and customers.
• Ability to manage priorities independently and deliver work without close day-to-day supervision.

Desirable experience

• Experience in B2B SaaS, restaurant technology, hospitality, payments or another subscription-based business.
• Experience using HubSpot or a similar CRM and marketing automation platform.
• Experience managing agencies, freelancers or small campaign teams.
• Basic understanding of design tools or content production workflows.

How success will be measured

• Qualified lead volume and cost per qualified lead.
• Conversion from marketing lead to sales opportunity and customer.
• Marketing-sourced pipeline and revenue contribution.
• Paid campaign efficiency and return on advertising spend.
• Growth in relevant organic traffic, search visibility and website conversion.
• Accuracy and usefulness of campaign reporting and forecasting.

Working arrangement

• Full-time, remote position based in the Philippines.
• Regular working hours must provide meaningful overlap with Australian business hours.
• The successful candidate must have a reliable internet connection and a suitable home-working environment.

How to apply

Please submit your CV and a short cover note explaining your relevant experience. In your cover letter, please include:

• One example of a campaign you personally led, including the budget, actions and measurable result.
• The marketing and analytics platforms you use confidently.
• Your current location, notice period and salary expectations.