Strategy Meets Story in the World of Music and Memoir
Our client is a distinguished classical pianist, entrepreneur, and educator whose work spans international concert stages, university classrooms, and publishing platforms. Beyond performance, she leads educational initiatives in arts entrepreneurship and collaborates with cultural institutions and advocacy organizations. With an upcoming memoir release and expanding academic programs, her brand represents a fusion of artistry, leadership, and purpose-driven storytelling. For creative marketers, this role offers a rare opportunity to shape a global platform where music, literature, and human rights advocacy intersect-building a digital presence that reflects excellence, resilience, and cultural influence.
Job Description
As a SeniorDigital Marketing Specialist, you will elevate online visibility, manage brand storytelling across digital channels, and execute data-driven campaigns supporting concert performances, educational initiatives, and a major book publication.
Job Overview
Employment type: Full time
Shift: Night shift PH Time: 11:00 PM - 08:00 AM, Consecutive Off
Work setup: Permanent WFH
Salary: PHP 45,000
Exciting Perks Await!
- Day 1 HMO coverage with free dependent
- Competitive Salary Package
- Night differential pay to maximize your earnings
- Permanent WFH arrangement
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati)
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
The Qualifications We Seek
Core Experience
- 1 to 3 years of professional digital marketing experience
- Proven track record managing websites and content management systems (WordPress, Wix, or similar platforms)
- Strong understanding of SEO, SEM, social media marketing, and email marketing
- Experience with Google Analytics, social media insights, and marketing automation tools
- Excellent written and verbal communication skills with ability to craft compelling narratives
- Portfolio demonstrating successful digital marketing campaigns or website development
- Project management skills with ability to manage multiple initiatives simultaneously
- Strong research and organizational skills
Additional Skills
- Experience with video marketing, content creation, or multimedia production
- Social media advertising proficiency (Facebook Ads Manager, Instagram Ads, LinkedIn Ads)
- Familiarity with classical music, performing arts, or music education industries
- Knowledge of human rights advocacy marketing or nonprofit promotion
- Experience with book marketing or author promotion campaigns
- Experience working with educational programs or university partnerships
- Bilingual abilities (English and other languages, particularly European languages) helpful for connecting with international audiences
Key Competencies
- Strategic thinking and ability to develop comprehensive digital marketing roadmaps
- Creativity and storytelling strength
- Technical proficiency across digital tools and analytics
- Strong attention to detail and professional presentation
- Clear stakeholder communication
- Adaptability in a dynamic creative environment
- Genuine passion for culture, arts, and artistic excellence
Your Daily Tasks
Website Development & Content Management
- Audit and redesign the current website to enhance user experience, visual appeal, and functionality
- Implement a modern, responsive website design aligned with international artistic standards
- Expand content sections for concert calendar, educational programs, biography, and multimedia portfolio
- Integrate blog functionality for artistic insights and advocacy work
- Establish SEO best practices and maintain updated content
Music Business Promotion
- Develop and execute digital marketing strategies for concert performances and recitals
- Manage event promotion campaigns across email, social media, and digital advertising
- Build partnerships with classical music venues and cultural organizations
- Coordinate digital ticketing and audience engagement
- Manage relationships with music promotion platforms and directories
Book Launch & Author Marketing
- Develop comprehensive marketing plan for memoir publication
- Create and optimize author landing pages
- Coordinate pre-launch, launch, and post-launch campaigns
- Manage social media storytelling and book-related content
- Align marketing efforts with publishing partners
- Develop email campaigns for announcements and events
- Pitch book to media outlets, podcasts, and interview platforms
- Create compelling content around the artist's international journey
Social Media Strategy & Management
- Develop cohesive strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms
- Create and curate content highlighting artistry, teaching, leadership, and advocacy
- Manage advertising campaigns targeting music audiences and readers
- Track analytics and optimize performance
Multimedia Content Creation
- Collaborate on professional video content featuring performances and interviews
- Produce blog posts and long-form content
- Organize media assets
- Develop press-ready media kit
- Create visual assets highlighting achievements and programs
Email Marketing
- Build and segment email lists
- Develop campaigns for concerts, program registrations, and book promotions
- Create newsletters with artistic updates
- Track and optimize engagement metrics
Partnerships & Strategic Outreach
- Identify and cultivate relationships with music organizations and educational institutions
- Coordinate with university programs for marketing initiatives
- Build relationships with advocacy organizations
- Develop co-marketing opportunities with strategic partners
- Establish media partnerships
Analytics & Reporting
- Track KPIs across initiatives
- Provide monthly performance reports
- Refine strategy based on data insights and emerging trends
Welcome to Emapta Philippines!
Join a team that values camaraderie, excellence, and growth. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.
Apply now and be part of the #EmaptaEra!
