Role Overview
The Senior Digital Marketing Analyst plays a key role within the Activation team. Reporting into the Campaign Manager or Senior Campaign Manager, the Senior Digital Marketing Analyst is responsible for both the management of your clients day to day campaign based requests as well as campaign planning, set-up, optimisation and reporting. You will be encouraged to contribute suggestions on how to deliver improvements in efficiency across the business. You will also deputise for the Campaign Manager when needed and support with the training of more junior members of the team.
About the Role
- Create media plans which demonstrate knowledge of your client account(s) and provide new testing ideas for further opportunities
- Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
- Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions
- Manage day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
- Produce end of campaign reports which highlight deeper insight into campaign performance and learnings
- Provide basic trafficking support as required
- Build relationships with our partners to deliver best in class service and opportunities for our clients
- Train and coach Digital Marketing Analysts to develop and grow within the team
- Future career development opportunities once you are well established on the account, such as cross-channel and cross-platform upskilling & experience (Social, Search, etc)
Desired Experience and Skills
- 1-2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social.
- A proven passion for digital media/advertising & technology
- Excellent communication and presentation skills with strong ability to create and build relationships
- Experience in client and account management
- Ability to multitask with great attention to detail
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Enjoyment when working as part of a team
