Senior Business Analyst

Job Description

OVERVIEW:

• Location: Red Horizon, Manila, Philippines

• Department: Ancillary, Commercial

• Entity: PAA Philippines AirAsia Inc.

• Status: Full time

JOB DESCRIPTION:

YOUR ROLE AS A SENIOR BUSINESS ANALYST, ANCILLARY

As a Business Analyst for our Ancillary team, you will be the driving force behind our new product launches and tactical campaigns. You will focus on delivering the best customer experience by enhancing our ancillary services like Baggage, Seats, and Insurance. You will perform deep-dive analysis to identify pricing revenue opportunities and assess initiative effectiveness to recommend improvement opportunities, ensuring that our initiatives are always top-notch.

WHAT YOU'LL CHAMPION:

• You will keep a close eye on revenue performance for both online and offline channels and perform root cause analysis to develop corrective strategies that deliver results. Your attention to detail and analytical skills will be crucial in reviewing price change impact to Take up Rate & Revenue per pax on a regular basis, ensuring that our pricing strategy is always competitive.

• You will be responsible for developing campaign promotion mechanisms that support both local and regional campaigns and performing impact assessments to optimize results. Your role will involve driving and supporting product innovation that brings a better value proposition to our customers. Additionally, you will consolidate and rationalize product enhancement needs and commercial initiatives to ensure our ancillary services are always meeting the needs of our customers.

• Collaborating with different stakeholders like Marketing, Product, Data Science, Operation, and Cluster team is essential to ensure the successful execution of commercial initiatives. You will be managing projects that require complex planning and integration of multiple tasks and details, making sure everything runs smoothly.

• Monitoring market conditions and competitor activities will be part of your role, and you will identify opportunities for new ancillary products or services that will benefit our customers. You will also be responsible for monitoring ancillary data and reports to identify any problems that may need to be addressed immediately. You will coordinate and work with other departments like Ground Operations, Customer Happiness, Marketing, and Ancillary Pricing to ensure that ancillary product sales and operations are running smoothly.

• Finally, you will develop weekly, monthly, and quarterly performance reports and highlight any changes. You will translate data into strategic insights and communicate the results with the team to help decision-making. Your role will be essential in ensuring that our customers have the best possible experience with our ancillary services.

WHO YOU ARE:

• Degree in Accounting, Economics, Business, Mathematics, Statistics or Engineering

• Strong experience in the same capacity is required for the role

• Excellent communications skills. Making sure that communication is working well between all the different departments

• Familiarity with business and financial principles

• Excellent presentation skills, delivering results and ideas to different stakeholders in the business

• Good problem solving skills. Able to think outside of the box and come up with quick solutions to problems.

• Able to keep one eye on the competition, staying up-to-date where necessary

• Able to travel when required

WHERE YOU'LL GO

In this role, you'll build a strong foundation for long-term career growth within Ancillary, Commercial Analytics, or Product Management. You will gain valuable expertise in:

• Revenue management and ancillary pricing strategies

• Campaign planning, promotion, and performance assessment

• Data analysis, reporting, and translating insights into business actions

• Cross-functional project management and stakeholder collaboration

These skills will position you for advancement into senior, specialist, or supervisory roles within AirAsia's growing commercial and ancillary operations network.

WHAT YOU'LL ENJOY:

• Physical Wellbeing: Medical and insurance benefits, maternity support, health and fitness facilities, and flexible work arrangements.

• Emotional Wellbeing: Paid time off, mental wellness programmes, and childcare amenities.

• Financial Wellbeing: Career development and personal growth programmes.

• Allstars Specials: Free flights, unlimited discounted flights, and exclusive partner discounts.

• A unique Allstar culture that's bold, fast, and fun!

OUR HIRING PROCESS:

• Application Review

• Application Review and Skills Match

• Interview & Assessments

• Background Verification

• Offer Process

GET TO KNOW US:

AirAsia has been the World's Best Low-Cost Airline for 15 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the Now Everyone Can Fly airline (if you don't, we're definitely older than you).

Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.