Senior Brand & Content Manager

Near Creative is seeking a Senior Brand & Content Manager to join our team. In this leadership role, you will lead our brand marketing and content strategy with one clear goal: drive high-quality inbound leads and build long-term brand equity for Near Creative. This role is perfect for a strategic marketer who loves experimenting with content, has a deep understanding of B2B inbound funnels, and knows how to turn brand equity into measurable business results.

KEY RESPONSIBILITIES

Lead Generation Strategy:

• Own and optimize Near's inbound marketing funnel to reduce cost per acquisition over time.
• Plan and execute lead generation campaigns across paid social, newsletters, and SEM
• Work closely with Sales to align on ICPs, messaging, and campaign objectives.
• Track, analyze, and report campaign performance, adjusting strategies to improve inbound traffic and conversion.

Brand Strategy & Thought Leadership:

• Define and continuously refine Near's B2B brand positioning to increase market trust and visibility
• Build and manage thought leadership strategy for our founders and executive team, including LinkedIn content, speaking engagements, and awards.
• Launch brand-building campaigns and experiments to elevate Near's presence in the marketing industry.

Content Strategy & Creation:

• Oversee a consistent multi-channel content plan that nurtures leads through the buyer journeyfrom awareness to conversion.
• Manage content creation across formats: blogs, webinars, social media, case studies, video shorts, and emails.
• Own and run Near's organic social media channels (LinkedIn, Instagram, TikTok, YouTube Shorts), ensuring strategic content that balances education, culture, and lead generation.

PR & Reputation Management:

• Build and manage relationships with relevant media, journalists, and editors.
• Develop and execute PR campaigns that enhance Near's brand reputation and increase share of voice.
• Identify and pitch for speaking engagements, podcast interviews, and awards.
• Discover awards channels that will bring our brand to the right audience.

Events & Webinars:

• Define Plan and oversee internal & external-facing events and webinars to support both brand awareness and lead gen.
• Partner with cross-functional teams to align event content with sales and business development goals.
• Lead & decide which events we should sponsor to drive leads & brand visibility.

Team Management:

• Manage, guide & mentor marketing team members of designer, copywriter, marketing assistant
• Set clear goals and workflows to ensure marketing efforts are delivered on time and at a high standard.
• Encourage a culture of experimentation, accountability, and performance within the marketing team.

QUALIFICATIONS

Education: Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.

Experience:

• 7 - 10 years of experience in B2B marketing, with a strong focus on inbound lead generation and content strategy.
• Proven success in building and executing multi-channel campaigns that generate leads and drive revenue.
• Experience managing brand positioning and storytelling, ideally in an agency or creative services environment.
• Hands-on experience managing paid campaigns (e.g., Meta Ads, Google Ads, LinkedIn Ads).
• Demonstrated ability to work cross-functionally with Sales, Creative, and Leadership teams.
• Experience managing junior marketers, creatives, or freelancers.

Skills:

• Strong command of inbound marketing and lead nurturing strategies.
• Excellent event marketing skills that will drive conversion
• Confident in campaign reporting and interpreting marketing analytics
• Ability to build and maintain a consistent brand voice across owned and earned media.
• Social media fluency (especially LinkedIn, TikTok, IG Reels).
• Competent in project management and leading cross-functional execution from concept to rollout.

Traits:

• Strategic thinker with a strong bias for action and experimentation.
• Highly organized, proactive, and results-oriented.
• Comfortable in fast-paced environments where priorities shift and speed matters.
• Creative but data-driven you care as much about performance as you do about great storytelling.
• Natural collaborator and communicator, especially in remote or hybrid teams.
• Strong sense of accountability and ownership over both output and outcomes.

Preferred Qualifications:

• Experience working in a marketing or creative agency.
• Familiarity with the influencer marketing & social media marketing
• Background in PR or media relations is a strong plus.
• Experience organizing or leading events, webinars, or workshops.
• Strong understanding of European or Southeast Asian startup/marketing ecosystems.

Who You Are:

• Strategic Brand & Content Expertise: You've built impactful marketing campaigns and brand strategies that drive real business resultsespecially in B2B and organic growth.
• Creative & Social-First Thinking: You understand how to craft stories and content that resonate on modern platforms, with a sharp eye for social media trends and audience behavior.
• PR & Thought Leadership Savvy: You know how to grow a brand's reputationthrough PR, media relationships (especially in the Philippines), and executive positioning.
• Strong Execution & Problem Solving: You don't just pitch ideasyou execute them. You're experimental, solution-oriented, and thrive on figuring things out independently.
• High EQ & Ownership Mentality: You lead with empathy, communicate with clarity, and influence others effectively. You're curious, proactive, and fully own your impact.

About Near

Near Creative is an agency specializing in influencer marketing campaigns that drive measurable brand results. With a focus on creating social media strategies aligned with brand goals, Near Creative has worked with over 200 brands and 1000 influencers since its establishment in 2017.