Department
Potato & Healthy
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation is looking for a Senior Brand Assistant!
The
Senior Brand Assistant shall assist in a consumer-driven approach to profitably grow the assigned brand portfolio. Main areas of focus include consumer understanding, brand equity management, brand innovation, and consumer communication. Objectives of the Brand Assistant include assisting in the development and execution of annual brand plans, delivering annual volume objectives for the brand, and driving profitable brand growth for the organization.
What are the Roles and Responsibilities
- Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
- Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
- Innovation: Ability to think outside the box using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
- Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
- Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.
What are the Qualifications
- Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
- At least 2-4 years of working experience in brand marketing preferably in an FMCG set-up
With experience in new product development.
Openness to agile ways of working.
Mindset of business management versus just brand management.
- Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.
Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
2 - 3 years
Job posted on
2026-01-14
