ROLES AND RESPONSIBILITIES
Job Overview : Manages and integrates end-to-end management of Client's marketing communications campaigns. Collaborates with different internal groups to ensure implementation of Growth Strategy in brand stewardship and client management.
Growth in Business
- Collaborates with CEO & Partners to initiate projects that will achieve the maximum growth target.
- Looks out for additional projects and new portfolio assignments and reports these business opportunities to the CEO & Partners.
- Assists in the preparation of his/her account's revenue forecast.
- Ensures attainment of expected revenue goals and profitability for the year for assigned accounts
- Ensures zero agency absorbs for all projects handled.
- Oversees junior account executives in ensuring timely submission of signed CEs, advertising expenditure reports and budget update reports.
Market & Brand Knowledge
- Develops under the guidance of the CEO & Partners all Growth Creation Plans for each account handled
- Collaborates with Media group in analyzing consumer research data and crafting of the campaign strategy.
Quality Control & Operations Excellence
- Crystallizes Client briefs. Provides general directions on how to meet Client requirements, objectives and strategies.
- Ensures flawless end-to-end execution of the project within agreed timelines.
- Oversees the timely submission of Agency documents.
- Leads and inspires the Creative team to develop creative work while meeting Client's objectives.
Client Management
- Renders excellent service to Clients via quality of output, speed of delivery, initiatives
- Collaborates with the CEO & Partners in communicating Agency POVs on critical issues.
- Suggests alternative ideas and solutions that address Client's concern or problems, if any.
- Profiles Client personalities for better client management and more effective servicing style
- Renders excellent client servicing that contributes to a harmonious working relationship.
- Cultivates healthy interpersonal dynamics with Clients.
- Able to lead meetings and writes, polishes and delivers major presentations.
