Senior Account Executive

ROLES AND RESPONSIBILITIES

Job Overview : Manages and integrates end-to-end management of Client's marketing communications campaigns. Collaborates with different internal groups to ensure implementation of Growth Strategy in brand stewardship and client management.

Growth in Business

• Collaborates with CEO & Partners to initiate projects that will achieve the maximum growth target.
• Looks out for additional projects and new portfolio assignments and reports these business opportunities to the CEO & Partners.
• Assists in the preparation of his/her account's revenue forecast.
• Ensures attainment of expected revenue goals and profitability for the year for assigned accounts
• Ensures zero agency absorbs for all projects handled.
• Oversees junior account executives in ensuring timely submission of signed CEs, advertising expenditure reports and budget update reports.

Market & Brand Knowledge

• Develops under the guidance of the CEO & Partners all Growth Creation Plans for each account handled
• Collaborates with Media group in analyzing consumer research data and crafting of the campaign strategy.

Quality Control & Operations Excellence

• Crystallizes Client briefs. Provides general directions on how to meet Client requirements, objectives and strategies.
• Ensures flawless end-to-end execution of the project within agreed timelines.
• Oversees the timely submission of Agency documents.
• Leads and inspires the Creative team to develop creative work while meeting Client's objectives.

Client Management

• Renders excellent service to Clients via quality of output, speed of delivery, initiatives
• Collaborates with the CEO & Partners in communicating Agency POVs on critical issues.
• Suggests alternative ideas and solutions that address Client's concern or problems, if any.
• Profiles Client personalities for better client management and more effective servicing style
• Renders excellent client servicing that contributes to a harmonious working relationship.
• Cultivates healthy interpersonal dynamics with Clients.
• Able to lead meetings and writes, polishes and delivers major presentations.