A.P. Web Solutions is an award-winning, data-driven SEO and SEM agency based in Melbourne, Australia. Were looking for a talented dedicated SEM (Google Ads) Specialist to join our team on a full-time remote basis. If youre passionate about PPC advertising, and youre ready to make a significant impact, wed love to hear from you.
We&aposre an Award-winning agency:
- Awarded 'Best Small SEO Agency' 3 years in a row at the APAC Search Awards
- Winner at 2021 and 2020 SEMRush Search Awards Australia
- Finalist at 2022 and 2023 Global Search Awards including Best Small SEO Agency and Best Integrated Search Agency
Role Description
The role of SEM/PPC Specialist is to ensure our clients&apos campaign success and closely collaborate with Account Managers to deliver excellent results to our clients.
Responsibilities & Duties:
- Develop and manage comprehensive Google Ads campaigns across Search, Display, Shopping, and Video (YouTube) platforms
- Keyword Research
- Competition Analysis
- Execute strategies for lead generation and sales enhancement for local and eCommerce businesses
- Maintain and optimise campaigns to meet targeted KPIs such as Conversion Rates and CPA (Cost Per Acquisition)
- Landing page recommendations
- Conduct detailed campaign analysis to identify opportunities for improvement and scaling
- Oversee the performance of both lead-generation campaigns (Search) and brand-awareness campaigns (Display and Video), implementing effective targeting strategies
- Collaborate with other team members to integrate SEM strategies with broader digital marketing efforts
- Manage multiple accounts and allocate time efficiently based on campaign needs and performance
- Stay updated with the latest Google Ads techniques and strategies to generate results for your clients
- Experience with Google Ads scripts and conver
- Advanced knowledge of conversion tracking and conversion attribution through GA4
- Regularly report on campaign performance using advanced data visualisation tools and dashboards
- Provide strategic insights to enhance client ROI and campaign effectiveness
Qualifications
- Minimum of 3 years of experience managing Google Ads and Bing Ads, ideally in an agency environment managing multiple clients.
- Proven track record of success in generating leads and sales through Google Ads for various business types
- Advanced knowledge of Google Analytics (GA4) and Google Ads platforms
- Deep understanding of all Google Ads types including Search, Display, Shopping, and Video
- Experience with digital advertising tools and platforms such as Google Analytics, SEMRush, and Google Data Studio
- Strong analytical skills with the ability to turn data into actionable insights
- Project management experience, preferably with tools like Asana & Basecamp.
- Fluent in English with excellent writing and speaking skills
- Google Ads certification
- Experience with Bing Ads management
Bonus Skills
- Agency experience
- Advanced knowledge of conversion rate optimisation (CRO) techniques
- Familiarity with A/B testing tools and strategies
- Knowledge of additional PPC platforms (Facebook Ads, LinkedIn Ads, etc.)
*** Please note:Applications submitted via LinkedIn will not be viewed. Direct Messages will not be considered. To apply for this role, please visit the link below and complete the Application Form. You will need a Gmail account to complete this form. This form is designed to assess your fit for the role based on our specific criteria.***
*** Application Form: https://forms.gle/TYRbh367UcmLRmdX7
We look forward to your application and discovering how you can contribute to our teams success!
