Search Engine Optimization Specialist

About Outbax.com.au

Outbax is a leading Australian online retailer, dedicated to providing the highest quality products and unrivalled customer service. We specialize in outdoor, camping, and home products and want to expand our digital footprint.

Position Overview:

We are looking for an SEO Specialist who will be responsible for planning, implementing, and managing our SEO strategy. This role requires advanced analytical skills, a good understanding of SEO trends and the ability to build and develop an SEO team.

We are seeking someone who can work closely with our content and IT teams to incorporate relevant and trending keywords seamlessly into quality content for websites.

The successful applicant will have a deep understanding of web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Key Responsibilities

• Plan, develop and implement our SEO strategy
• Conduct in-depth keyword research, manage keyword rank tracking and reporting to drive the most valuable traffic to our website(s)
• Work closely with the Content team and the Product team to incorporate effective SEO practices and edit content to include popular keywords
• Identify and manage key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Execute link-building activities
• Identify, plan, and execute technical SEO recommendations for our brands, including site architecture, site migrations, redesigns, and indexing
• Study the data from GSC, GA, SEMRush, MOZ or any other software/apps accounts to prepare and present reports periodically
• Monitor GSC, GA, SEMrush and MOZ and other related software/apps accounts for issues and anomalies
• Maintain & optimize existing pages across websites
• Maintain and improve our Schema markups
• Conduct regular SEO audits, competitive analysis, and gap analysis and develop strategies to optimize the website(s)
• Develop, implement, and manage blog and content creation strategies

What We Offer:

• Competitive salary and benefits package.
• Hybrid work - from our Ortigas office + home.
• Opportunity to work with a dynamic and innovative team.
• A supportive and collaborative work environment.
• Career growth and continuous learning opportunities.

How to Apply:

Interested candidates are invited to send a resume and cover letter detailing relevant experience & why you believe that you are the best candidate for the position.