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Company Description
LOKAL is a boutique marketing company that's been helping small and medium businesses across Australia and the Philippines get found online since 2017. We started as a scrappy SEO agency in Makati and grew into something bigger: a team obsessed with making businesses visible in every place customers look.
Our playbook is called Total Visibility — three pillars that compound:
• Awareness → showing up before someone knows they need you (non-branded search, social reach, paid pro
specting)• Discover → winning the research moment (OTAs, Google Business Profile, metasearch, AI answer engines)
• Direct → converting intent into bookings, sales, and loyalty (branded search, direct channels, retention)
Or, in shorter form: Create → Capture → Keep.
We work with hotels, ecommerce brands, and SMBs who want more than vanity metrics. We experiment, we ship, and we treat SEO like a living system — not a 2018 checklist.
Role Description
We're looking for an SEO Executive who's a bit of a nerd about this stuff. Someone who reads Google patent filings for fun, runs side experiments on their own blog, and has Strong Opinions about whether schema markup actually moves the needle.
You'll work directly with our founder on real experiments — not best practice copy-paste work. We're testing AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) tactics, shipping technical SEO fixes, and figuring out how to get our clients quoted by ChatGPT, Perplexity, and Google AI Overviews.
If the phrase entity-based SEO makes you lean forward in your chair, keep reading.
What you'll do
• Run experiments with the founder on AEO/GEO — structured data patterns, entity optimization, content formats that LLMs actually cite — and turn the winners into client playbooks
• Reverse-engineer why competitors show up in AI Overviews and ChatGPT answers, and build a repeatable way to take their spot
• Audit client sites end-to-end: crawlability, Core Web Vitals, schema, internal linking, log files — and ship the fixes, not just the deck
• Build lightweight tools to automate the boring parts of SEO (rank tracking across AI engines, schema validators, content gap finders) — we'll show you how if you haven't done it before
• Run keyword and entity research grounded in real intent and SERP behavior, not just volume
• Lead technical SEO and digital PR work across hotel, ecommerce, and SMB clients
• Write up findings that sharpen how Total Visibility evolves as AI search reshapes the game
What we're looking for
• Real SEO experience where you've been in the weeds — not just pushing content live or tweaking meta titles. You've debugged why a page isn't indexing, tested hypotheses against algorithm updates, and have the scars to
prove it• You've watched a ranking move, formed a theory about why, and tested it. Bonus if you were right. Bigger bonus if you were wrong and figured out what actually mattered
• Fluent across Search Console, GA4, SEMrush, and ideally comfortable with Python, regex, or light scripting to move faster than your tools
• Real interest in AEO/GEO — you don't need professional experience, but you should already be reading about it, testing it, or have opinions about it
• Analytical brain — a traffic drop should spawn three hypotheses before lunch
• Strong writing — you'll brief content teams and explain strategy to clients
The offer
• Fully remote — work from wherever you do your best
thinking• Probationary full-time role with a clear path to regularization based on performance
• Competitive salary with quarterly bonuses tied to real outcomes
• MacBook issued at the 6-month mark
• Healthcare coverage after 1 year
• Paid access to the AI tools you need — Gemini, Claude, Perplexity, and whatever else makes you faster
• MCP-enabled teams — we build our own internal tools quickly, and you'll have access to (and a hand in shaping) them
• Fast-paced work at the cutting edge of SEO and digital marketing — AEO, GEO, and whatever comes next
• Ground floor of something ambitious — we're building a new kind of visibility agency for the AI search era, and this role is early enough that your fingerprints will be on how it takes shape
Job ID: 146125201
