Search Engine Optimization Executive

Key Responsibilities:

● Responsible for App/Play Store optimization strategies

● Increase the ranking & traffic of the website

● Continuous optimization of A/B testing for improved conversions

● Setup an ASO strategy to optimize and improve game page conversion rates

● Thorough analyzing & improving R&R, installs, retention, android vitals etc.

● Responsible for data analysis & reporting

Requirement:

● Hands-on experience of 2+ years in App/Google Play Store Optimization

● Knowledge about SEO (preferable)

● Good understanding of ASO tools - Mobile Action, SensorTower etc.

● Should have overall knowledge of Website optimization/performance, On-Page optimization, Off-page optimization, Social Media Optimization, and Web Analytics

● Experience with the link building process, keyword research, competitor analysis, internet marketing and Search Engine optimization techniques

● Good knowledge of HTML and proficiency with SEO tools like Google Analytics, Search Console, Google keyword tool, SimilarWeb, Semrush, etc.

● Should be strong in technical and analytical skills with a proven track record for SEO with the latest Market Trends

● Able to describe the key metrics & reporting method

● Hands-on experience on any third-party app analytics tools

Experience in online gaming is desirable but not essential