Architect end-to-end SFMC solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio to scale across brands and regions.
Data Modeling & Management
Define and manage the SFMC data modelincluding Data Extensions, Attribute Groups, Subscriber Key strategy, contact resolution, identity stitching, and data retention/archival patterns for segmentation and personalization.
System Integrations
Build secure, scalable integrations between SFMC and Salesforce Sales/Service Cloud via Marketing Cloud Connect, and with external CRMs, CDPs, data warehouses, using REST/SOAP APIs, middleware (MuleSoft/Dell Boomi), and ETL pipelines.
Journey & Campaign Orchestration
Architect sophisticated, event-driven customer journeys across channels, designing decision logic, suppressions, frequency controls, and ensuring real-time responsiveness.
Email Deliverability & Compliance
Implement deliverability strategies: SPF, DKIM, DMARC, IP warming plans; manage sender reputation and maintain vendor relationships with ISPs for optimal inbox placement.
Template & Framework Development
Lead creation of reusable, responsive email and SMS templates using HTML/CSS, AMPscript, ServerSide JavaScript (SSJS), dynamic content, and personalization tokens.
Mentorship & Best Practices
Coach marketing and development teams on SFMC architecture, coding standards, data hygiene, and campaign best practices.
Experience:
SFMC Expertise
Deep hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, AMPscript, SSJS, dynamic content
Integration & API Skills
Proficient with REST/SOAP, Marketing Cloud Connect, ETL pipelines, middleware tools like MuleSoft or Dell Boomi
Architectural & Strategic Thinking
Ability to translate business goals into scalable technical designs with strong solution architecture abilities
Leadership & Communication
Proven experience mentoring teams, collaborating with stakeholders, and presenting technical solutions clearly
Ability to convert photoshop designs into HTML/CSS
Able to workshop designs and concepts with client team
Experience in responsive design
Experience in AA level accessibility implementation
Qualifications:
Bachelor's degree in IT or Computer Application
Good analysis and solution design skills.
5+ years in Marketing Cloud architecture
5+ years of experience in Marketing Cloud hands-on technical/development role. Knowledge of Salesforce is plus
Exposure to Git based tools like BitBucket
Exposure to VSCode, Salesforce DX, Tooling, Metadata APIs
Preferred certifications: Salesforce Marketing Cloud Consultant or Architect
