Sales Planning Manager

Job Description

The position is responsible for leading sales planning, business performance management, and commercial governance to support sustainable sales growth and organizational objectives. It drives the development of sales plans, forecasting processes, performance monitoring, and commercial effectiveness initiatives while partnering closely with Sales, Trade Marketing, Marketing, Supply Chain, Finance, and other stakeholders. The role ensures alignment between business strategies and execution by strengthening performance visibility, governance processes, and sales planning capabilities across the organization.

KEY RESPONSIBILITIES
You will:

• Lead annual, quarterly, and monthly sales planning processes and support the development of long-term sales growth strategies.
• Translate business, category, and brand strategies into actionable channel, customer, and account plans that maximize growth opportunities.
• Monitor sales performance against targets, forecasts, and business objectives, and provide data-driven recommendations to improve results.
• Develop and maintain sales forecasting models, reporting frameworks, dashboards, and performance management tools.
• Establish and manage sales KPI frameworks, governance processes, reporting standards, and organizational readiness initiatives.
• Partner with Sales and Trade Marketing teams to improve execution visibility, sales effectiveness, and performance monitoring across channels.
• Evaluate trade investments, promotional activities, merchandising programs, and sales initiatives to maximize return on investment and commercial effectiveness.
• Collaborate closely with Marketing, Finance, Supply Chain, Production, and Procurement teams to align sales plans with demand forecasts, inventory availability, capacity constraints, and profitability objectives.
• Support joint business planning activities and lead cross-functional initiatives that drive sustainable revenue growth and market expansion.
• Analyze market trends, channel performance, customer opportunities, and route-to-market effectiveness to support strategic decision-making.
• Prepare management reports, sales analyses, business reviews, and commercial insights for leadership discussions and planning sessions.
• Drive continuous improvement initiatives that strengthen planning accuracy, operational efficiency, and commercial performance.

QUALIFICATIONS & REQUIREMENTS:

• You must have a bachelor's degree in Business, Marketing, Management, Economics, or a related field.
• You must have at least 7-10 years of experience in sales planning, commercial planning, trade marketing, sales operations, key account management, or distributor management within the FMCG industry.
• You must have a strong understanding of Modern Trade and General Trade business models and commercial operations.
• You must have experience in business planning, sales forecasting, KPI management, performance analysis, and commercial reporting.
• You must have exposure to trade promotion planning, trade investment evaluation, sales execution monitoring, and commercial performance management.
• You must have experience collaborating with cross-functional teams including Sales, Marketing, Finance, Supply Chain, and Operations.
• You must have strong analytical, planning, stakeholder management, and problem-solving skills.
• You must have experience with distributor management, route-to-market strategies, or channel development initiatives (preferred).
• You must have FMCG industry experience, preferably within food, beverage, snacks, instant noodles, or other mass-market consumer categories.
• You must be comfortable working in a fast-paced, matrixed environment that requires strong collaboration, accountability, and execution excellence.

Work Schedule: Regular day shift

Work Setup: Hybrid, Quezon City