Sales Manager

Company Description Co Ban Kiat Hardware, Inc. (CBK Hardware) is a leading distributor of global hardware and home improvement brands in the Philippines, celebrating a century of service in the industry. The company pioneered the do-it-yourself retail concept in the local hardware market, shaping how consumers and businesses access hardware solutions. CBK Hardware serves more than 1,500 industrial organizations, 1,600 traditional community hardware stores, and 584 home building specialty chain stores across Luzon, Visayas, and Mindanao. The organization is committed to delivering world-class hardware solutions and maintaining strong, long-term partnerships with its extensive client network.

Role Description We are looking for an experienced and results-driven Sales Manager to lead and expand our sales operations nationwide. The successful candidate will be responsible for developing and executing sales strategies, achieving revenue targets, managing and mentoring the sales team, strengthening customer relationships, and driving sustainable business growth.

Key Responsibilities

Sales Leadership and Strategy

• Manage organizational sales by developing and implementing effective business plans that cover sales, revenue, and expense controls.
• Achieve growth and sales targets through effective leadership and management of the sales team.
• Establish annual sales objectives by forecasting and developing sales quotas for key customer industries.
• Project expected sales volume, revenue, and profitability for both existing and new products.
• Develop and execute sales strategies to expand market share and maximize business opportunities.

Customer Relationship Management

• Build and maintain strong, long-lasting relationships with customers and business partners.
• Understand customer requirements and provide timely, effective solutions aligned with their business needs.
• Ensure high levels of customer satisfaction through excellent service and relationship management.

Sales Performance Management

• Consolidate, review, and analyze sales reports to identify performance gaps, improvement opportunities, and appropriate corrective actions.
• Monitor sales activities and implement strategies to improve productivity and overall sales performance.
• Prepare comprehensive sales, revenue, expense, and forecast reports for management review and decision-making.
• Ensure achievement of individual and team sales targets and Key Result Areas (KRAs).

Market Intelligence and Business Development

• Monitor market trends, industry developments, and competitor activities.
• Provide management with relevant market intelligence and recommendations for strategic action.
• Identify new business opportunities and potential growth markets.

Team Management and Development

• Lead, motivate, and oversee the activities of Sales Executives and Sales Engineers.
• Conduct regular performance reviews and provide coaching, mentoring, and development opportunities.
• Ensure team members are equipped with the necessary skills, knowledge, and resources to achieve their targets.
• Foster a culture of accountability, collaboration, and continuous improvement.

Cross-Functional Collaboration

• Work closely with the Marketing Team to develop brand awareness initiatives, tactical promotions, pricing updates, and customer-specific programs.
• Collaborate with internal departments to ensure seamless execution of sales and customer service strategies.
• Perform other duties and responsibilities that may be assigned by management from time to time.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Management, Engineering, or a related field.
• Minimum of 5-10 years of sales experience, with at least 3 years in a managerial or leadership role.
• Proven track record in achieving sales targets and driving revenue growth.
• Strong leadership, coaching, and people management skills.
• Excellent negotiation, communication, and presentation abilities.
• Strong analytical, forecasting, and business planning skills.
• Experience in managing key accounts and developing strategic customer relationships.
• Willing to travel as required.