POSITION TITLE
Sales Executive (Large-Scale Projects & Distribution)
Company: Gem Konstruk Inc.
ROLE PURPOSE
The Sales Head / Business Development Director is responsible for driving large-scale sales growth, expanding distribution, securing high-volume projects, and positioning Gem Konstruk Inc. as a top supplier of WPC, SPC, PVC flooring, ceilings, decking, and cladding in the Philippines.
This is a results-driven leadership role, not a basic sales position. The role requires strategy, negotiation power, market dominance, and the ability to close big-ticket, repeat, and long-term accounts.
CORE OBJECTIVES
- Generate large-volume and recurring sales
- Secure projects, developers, contractors, architects, and distributors
- Build and manage a high-performing sales team
- Establish Gem Konstruk Inc. as a preferred supplier, not a price-only option
- Create scalable sales systems that do not depend on the owner
TARGET MARKETS
- Property developers
- Contractors and subcontractors
- Architects and design firms
- Resorts, hotels, commercial projects
- Dealers, resellers, and distributors
- Government and institutional projects (if applicable)
DETAILED DUTIES & RESPONSIBILITIES1. SALES STRATEGY & GROWTH
- Develop and execute a national sales strategy for large-scale and project-based sales
- Identify high-potential regions, industries, and client segments
- Set monthly, quarterly, and annual sales targets
- Forecast demand and coordinate with operations and warehouse teams
2. KEY ACCOUNT & PROJECT ACQUISITION
- Personally handle major accounts and high-value negotiations
- Secure long-term supply agreements and project contracts
- Build strong relationships with decision-makers (owners, project managers, architects)
- Position products based on quality, durability, and value, not price alone
3. SALES TEAM LEADERSHIP
- Recruit, train, and manage sales executives and agents
- Set clear KPIs, quotas, and accountability systems
- Conduct regular sales reviews and performance evaluations
- Enforce discipline, professionalism, and ethical selling
4. DISTRIBUTION & CHANNEL EXPANSION
- Expand dealer and distributor networks nationwide
- Identify strategic partners for regional coverage
- Ensure consistent branding, pricing discipline, and market positioning
- Prevent undercutting and price erosion
5. PRICING, NEGOTIATION & PROFITABILITY
- Develop pricing strategies that protect margins
- Approve discounts only when strategically justified
- Lead complex negotiations involving volume, timelines, and exclusivity
- Balance sales growth with profitability
6. PRODUCT & MARKET INTELLIGENCE
- Maintain deep knowledge of WPC, SPC, PVC, decking, and cladding products
- Monitor competitor pricing, offerings, and market movements
- Provide feedback to management on product improvements and opportunities
7. SALES SYSTEMS & REPORTING
- Implement CRM or structured sales tracking
- Submit regular sales reports, pipeline updates, and forecasts
- Track conversion rates, project win rates, and client retention
- Ensure data-driven decision-making
8. BRAND & RELATIONSHIP BUILDING
- Represent the company in meetings, presentations, and industry events
- Strengthen relationships with architects, designers, and specifiers
- Work with marketing to support brand credibility and lead generation
AUTHORITY & DECISION-MAKING
The Sales Executive is authorized to:
- Set and enforce sales targets
- Approve pricing within agreed limits
- Negotiate contracts and commercial terms
- Recommend hiring, termination, and restructuring of sales teams
- Propose expansion strategies and partnerships
QUALIFICATIONSRequired:
- Proven track record in B2B, project-based, or large-scale sales
- Experience in construction materials, finishing materials, or related industries
- Strong negotiation, presentation, and closing skills
- Ability to lead and scale sales teams
- Strategic thinker with execution discipline
Preferred:
- Existing network of developers, contractors, architects, or distributors
- Experience handling nationwide or regional sales operations
PERSONAL TRAITS REQUIRED
- Aggressive but ethical closer
- Highly driven and target-obsessed
- Confident dealing with senior decision-makers
- Organized, data-driven, and accountable
- Resilient under pressure and rejection
COMPENSATION STRUCTURE (GUIDELINE)
- Competitive base salary
- High-performance commission on closed deals
- Incentives for large-volume and long-term contracts
- Performance-based bonuses
PROBATION & PERFORMANCE METRICS
- 36 month probation period
- Key evaluation criteria:
- Sales revenue growth
- Number and value of secured projects
- Client retention and repeat orders
- Team performance and pipeline strength
Failure to meet targets may result in non-regularization.
EXPECTED OUTCOME (FIRST 612 MONTHS)
- Strong project pipeline established
- Multiple high-volume accounts secured
- Dealer/distributor network expanded
- Predictable and scalable sales system in place
This role is critical to company growth. Only proven, high-performing sales leaders should apply.
