Sales Director

About the Role

We are seeking an experienced, revenue-focused Sales Director who combines high-level commercial leadership with hands-on, front-line execution. 

This is not a traditional hands-off or relationship-management role. We are looking for a true player-coach and new-business hunter who has a proven history of delivering revenue, personally closing deals, and building high-performing sales engines. In addition to defining overarching revenue strategies and establishing repeatable sales processes, the ideal candidate is ready to roll up their sleeves—actively participating in prospecting, executing cold outreach campaigns, setting appointments, and leading high-value negotiations with U.S. decision-makers from start to finish. 

Key Responsibilities

 Hands-On Prospecting & Pipeline Generation:

o Lead from the front by actively executing and supporting outbound prospecting campaigns. 

o Conduct cold calling, multi-touch email campaigns, and personalized outreach across phone, email, social platforms, and networking channels to identify customer pain points and uncover opportunities. 

o Set qualified appointments, qualify leads, and conduct in-depth discovery calls and product presentations with prospective clients. 

o Collaborate with the marketing team to design and deploy targeted campaigns that generate and nurture qualified sales pipelines. 

 Strategic Leadership & Revenue Growth:

o Own and drive the end-to-end new-business sales strategy and revenue plan across target U.S. markets. 

o Identify and develop new market opportunities while building, optimizing, and maintaining a high-quality, predictable sales pipeline. 

o Set and monitor sales targets, revenue objectives, and operational KPIs. 

o Provide accurate forecasting, pipeline velocity analysis, and revenue reporting. 

 Deal Negotiation & Full-Cycle Closing:

o Lead the complete sales cycle from initial contact and discovery through proposal presentation, contract negotiation, and close. 

o Personally engage in high-value, strategic sales opportunities and negotiate directly with senior decision-makers (C-suite, VPs, and Business Owners). 

o Coordinate with internal operations and recruitment teams to ensure client requirements are properly translated into high-impact solutions. 

 Process Optimization & Team Coaching:

o Develop repeatable sales processes, objection-handling methodologies, and prospecting best practices. 

o Drive accountability around activity volume, outreach consistency, pipeline quality, conversion rates, and revenue. 

o Coach, mentor, and upskill sales team members to improve overall conversion efficiency. 

o Maintain clean pipeline tracking and accurate client records in Salesforce and related lead management platforms. 

Qualifications & Requirements

 Experience:

o At least 10 years of sales experience with significant B2B sales and new-business acquisition experience. 

o Prior commercial leadership experience (e.g., Sales Director, Head of Sales, or Senior Sales Manager) combined with a proven track record of personally originating and closing deals. 

o Proven background in hands-on lead generation, cold calling, and appointment setting targeting U.S.-based companies. 

 Track Record of Performance:

o Demonstrated, quantifiable history of meeting or exceeding revenue targets. 

o Ability to clearly articulate and quantify commercial metrics, such as average deal size, sales cycle length, opportunity-to-close conversion rates, deals closed per month, and total revenue generated. 

 Communication & Interpersonal Skills:

o Fluent, client-ready English with excellent verbal and written communication skills. 

o Highly skilled at consultative selling, asking probing questions, and uncovering customer pain points to position solutions effectively. 

o Confident and polished when presenting and negotiating with C-level executives. 

 Technical Proficiency:

o Working knowledge and proficiency in Salesforce or equivalent CRM systems. 

o Experience with communication and calling tools such as RingCentral and lead management platforms. 

 Work Schedule:

o Must be amenable to working on a night shift schedule aligned with U.S. business hours. 

Preferred Background

Candidates with specific industry experience selling to U.S. businesses in the following sectors will have a strong advantage:

• Construction services and materials 

• Financing, commercial lending, or related professional business services