Sales Development Representative (Work From Home)

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that's almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn't. By recruiting globally for specific client roles, we've grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that's you, and one of our open roles fits, we'd like to meet you.

Role Summary

We're hiring a Sales Development Representative to help build an outbound sales function from the ground up for an early-stage product. This role focuses on generating pipeline through creative prospecting, cold outreach, and qualified meeting generation while helping shape the processes that support future sales growth. As the function matures, there's room to run sales calls independently, take on light account management, and grow into a leadership role managing the sales team.

Key Responsibilities

• Build targeted lead lists by researching relevant, high-intent prospects
• Find prospects through creative sources beyond standard email databases, including industry forums, social posts, and niche communities
• Run cold outbound campaigns and book qualified meetings
• Experiment with new sourcing tools and tactics, and help document outbound processes as the sales function develops
• Join sales calls over time, progressing toward running conversations independently
• Support light, non-technical account management for closed customers

Required Qualifications

• Experience with outbound prospecting, lead generation, sales development, or a closely related function
• Background supporting an early-stage product or building sales processes from scratch
• Experience selling something abstract or technical such as developer tools, infrastructure, data, etc.
• Comfortable with tools like Apollo and Clay, and open to testing new tools
• Creative, resourceful approach to prospecting, comfortable working without a rigid playbook
• Concise, high-energy communicator with a hunter mentality, someone who's energized by opening cold conversations and building pipeline from zero rather than managing an existing book
• Strong organization and ownership of pipeline-building activities
• Interest in growing into broader sales responsibilities, including leading sales calls, light account management, and managing a sales team; not just executing an existing process

Tools & Technologies

• Prospecting and sourcing tools, lead research databases, outbound sales and communication tools

Core Competencies

• Creative prospector who looks beyond standard lead sources
• Resourceful researcher with strong instincts for finding high-intent prospects
• Strong outbound communicator who can turn cold outreach into qualified meetings
• Comfortable experimenting with new tactics in an evolving sales environment
• Organized and disciplined across prospecting, follow-ups, and pipeline activity
• Self-directed, resilient, and accountable for consistent pipeline generation
• Curious and growth-oriented, with the ability to expand into sales calls and account support
• Collaborative contributor who helps shape and improve outbound processes
• Sound commercial judgment on pricing, scope, and negotiation

What We Offer

• Best salaries in the industry
• work remotely from the location specified for this role permanently
• Opportunities for growth and advancement
• A fast-paced and collaborative environment
• A warm, people-first company culture
• Get paid in your currency of choice
• Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.