Sales Development Representative

We are seeking a results-driven, APAC territory-based Sales Development Representative (SDR) to support demandDrive's client programs across the APAC region. In this role, you will be responsible for identifying, researching, and engaging prospective customers, generating qualified sales opportunities, and building pipeline for clients across various industries—from fast-growing start-ups to Fortune 500 companies.

This is a hands-on outbound sales role requiring excellent English communication skills, strong prospecting abilities, and an understanding of the cultural and business nuances across APAC markets.

English fluency is required.

Job Duties & Responsibilities

Outbound Prospecting & Lead Generation

• Conduct high-volume outbound prospecting through cold calls, emails, LinkedIn, and other relevant channels.
• Identify and engage key decision-makers within target accounts across APAC markets.
• Qualify prospects based on client-specific criteria and generate high-quality sales opportunities.
• Consistently achieve activity, meeting, and pipeline-generation KPIs.
• Research target companies, industries, and contacts to personalize outreach and improve engagement.

Account Research & Database Development

• Build and maintain accurate prospect databases using tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator, and other research platforms.
• Conduct account mapping to identify relevant stakeholders and potential buying committees.
• Maintain accurate prospect and activity information within CRM platforms.
• Apply market-specific research strategies to identify opportunities across different APAC territories.

Sales Outreach & Engagement

• Execute tailored cold-call scripts, email sequences, and LinkedIn outreach campaigns.
• Adapt messaging and communication styles to different APAC markets and business cultures.
• Conduct initial discovery and qualification conversations to understand prospect needs, challenges, and potential fit.
• Handle objections professionally and effectively communicate client value propositions.
• Schedule qualified meetings and opportunities for Account Executives or client sales teams.

CRM & Performance Tracking

• Maintain accurate and up-to-date records in CRM platforms such as Salesforce and HubSpot.
• Track outbound activity, prospect engagement, meetings booked, and pipeline generated.
• Provide regular updates on prospecting activity, market feedback, and campaign performance.
• Maintain strong CRM hygiene and ensure all follow-up activities and next steps are properly documented.

Collaboration & Continuous Improvement

• Work closely with SDR Managers, Account Executives, Client Success, and client stakeholders to align prospecting strategies with campaign objectives.
• Participate in regular coaching, training, and performance review sessions.
• Share prospect feedback, objections, and market insights to help improve messaging and outreach strategies.
• Continuously test and improve prospecting approaches to increase response, meeting, and conversion rates.

Job Requirements & Qualifications

• Proven experience as an SDR, BDR, or outbound sales professional, preferably within technology, SaaS, or B2B environments.
• Experience prospecting and generating opportunities within APAC markets.
• Strong cold-calling, email prospecting, LinkedIn outreach, and lead qualification skills.
• Excellent written and verbal communication skills in English; additional APAC languages are a plus.
• Experience using CRM platforms such as Salesforce or HubSpot.
• Familiarity with prospecting tools such as LinkedIn Sales Navigator, ZoomInfo, Cognism, Apollo, or similar platforms.
• Ability to conduct account research and identify relevant decision-makers within target organizations.
• Understanding of cultural and business differences across APAC markets is strongly preferred.
• Experience supporting digital marketing or outbound lead-generation campaigns is an advantage.