Sales Development Representative

Company Description iCumulus is a specialist demand generation agency focused on digital sales enablement and supporting businesses through digital transformation. The company partners with global enterprise SaaS brands and fintech accelerators, using best-in-class technology and deep industry experience in data and digital marketing. iCumulus has developed its own marketing technology stack and a proprietary Sales Intelligence framework to deliver highly responsive leads and qualified appointments for clients. Core service areas include B2B demand orchestration, marketing technology development for lead nurture automation, sales enablement, and AI-powered conversational chatbots.

Role Description This is a full-time remote role for a Sales Development Representative at iCumulus. The Sales Development Representative will be responsible for sourcing and qualifying leads, conducting outbound outreach via phone, email, and digital channels, and nurturing prospective customers through the early stages of the sales cycle. This role will collaborate closely with the sales and marketing teams to convert marketing-generated leads into sales-ready opportunities and to schedule high-quality appointments for account executives. Daily activities include researching target accounts, understanding client needs, maintaining accurate CRM records, and providing feedback on lead quality and campaign performance. The position requires a proactive approach to pipeline generation, consistent follow-up with prospects, and a focus on meeting and exceeding activity and opportunity targets.

Qualifications

• Strong Inside Sales and Sales skills, with experience managing a high volume of outreach and converting interest into qualified opportunities.
• Proven Lead Generation and Business Development abilities, including researching target markets, identifying key contacts, and building new pipelines.
• Excellent Communication skills, both written and verbal, with the ability to engage prospects clearly and professionally across multiple channels.
• Comfort working with CRM and sales engagement tools, and using data to prioritize activities and track performance.
• Experience in B2B technology, SaaS, or fintech environments is highly beneficial.
• Self-motivated, goal-oriented, and able to work effectively in a remote, distributed team.
• Ability to learn quickly about complex solutions and articulate value propositions to different stakeholder levels.
• Relevant post-secondary education in Business, Marketing, Communications, or a related field is an advantage.