FESTIVAL SUPERMALL, INC.
Job Summary
Responsible for leading revenue-generating initiatives across Filinvest Event Venues, the in-house printing business, kiosk rentals, and strategic projects. The role focuses on developing and executing marketing & sales strategies and fostering partnerships to drive long-term business growth.
Duties and Responsibilities
Sales and Marketing of The Filinvest Tent & Pixie Place
- Lead the strategic planning and execution of sales and marketing initiatives to maximize revenue and optimize occupancy of Filinvest Event Venues (The Filinvest Tent and Pixie Place)
- Develop and implement targeted sales strategies to attract high-value clients
- Establish and maintain relationships with corporate clients, event organizers, and industry stakeholders to drive repeat business and long-term partnerships
- Oversee financial cost analysis, ensuring pricing strategies balance profitability and market competitiveness
- Spearhead market research and competitor analysis to identify industry trends and strategic opportunities
- Optimize the use of various marketing channels, including digital advertising, social media, and direct sales efforts, to enhance brand visibility and demand.
In-House Printing Business of Filinvest Malls
- Develop revenue growth strategies in collaboration with the Creatives Department, maximizing the potential of the in-house printing business.
- Implement financial and cost analysis models to assess profitability and optimize operational expenses.
- Expand market reach by identifying and onboarding external clients, diversifying revenue streams beyond internal company projects
- Conduct competitor research to benchmark pricing, services, and emerging trends, ensuring the business remains competitive.
Kiosk Rental in the Amusement Centers
- Lead the team in identifying and securing potential tenants to maximize revenue from kiosk rentals within the amusement centers.
- Develop leasing strategies that align with overall amusement center objectives, ensuring a diverse and appealing mix of tenants.
- Conduct revenue and space utilization analysis to optimize rental rates and tenant placements.
- Establish marketing initiatives to promote available kiosk spaces and attract high-value tenants.
Special Projects
- Oversee the execution of Special Projects as deemed necessary
- Work in close collaboration with the local teams of Festival Mall to ensure seamless project implementation and execution
- Develop marketing strategies and promotional campaigns in partnership with the Special Project Marketing Team
Other Functions
- Provide strategic leadership to the revenue-generating team
- Build and mentor a high-performing team, ensuring alignment with company goals and fostering professional development
- Spearhead cross-functional collaboration with operations, finance, and other departments to align business strategies with overall corporate objectives
- Any other duties or assignments delegated by the department or company.
Technical Competencies and Skills
- Strategic Leadership & Decision Making
- Sales & Business Development Expertise
- Negotiation & Contract Management
- People & Team Management
Education, Training, and Licenses Required
- Bachelor's Degree in Marketing, Business Management or related fields
- With 5 to 7 years of experience in sales and accounts management
- Preferably with at least 3-5 years of leadership experience
