Role Overview
The Retail Operations Lead is responsible for the end-to-end execution of retail strategy and brand marketing across all physical ASUS touchpoints. This portfolio includes Concept Stores, Shop-in-Shop (SIS) corners, and multi-brand environments.
The role ensures a premium brand presence through strategic expansion, rigorous project management, asset optimization, and meticulous budget control. As a key cross-functional driver, the Lead synchronizes field operations with marketing goals to maximize visibility and store performance.
Roles & Responsibilities
1. Channel Expansion & Project Management
- Oversee the full lifecycle of store openings, renovations, and milestones, ensuring all physical spaces align with ASUS global standards.
- Lead execution of all project phases: concept design, costing, bidding, construction, and store opening.
- Develop and execute expansion plans based on asset saturation, market opportunities, and nationwide distribution strategy
- Conduct store mapping, site evaluation, and capacity planning for new retail rollouts.
2. Retail Excellence & Merchandising
- Drive brand standards by managing the deployment of POSMs, customized Key Visuals (KV), and brand assets.
- Manage and monitor all retail assets including Exclusive Stores, SIS/Corner units, stand-alone modules, signage, and related fixtures
- Ensure proper allocation, utilization, and maintenance of retail assets across all channels
- Oversee retail merchandising standards, store coverage and POSM reach.
- Manage online retail operations data.
3. Budget & Financial Management
- Handle retail marketing and channel marketing budgets, ensuring efficient allocation and utilization
- Monitor project expenditures, post-event expenses, and marketing claims processing.
- Ensure cost efficiency and alignment with approved financial plans
4. Compliance & Administrative Management
- Ensure completion and compliance of all legal and contractual documents through BPM or related systems prior to store construction
- Maintain proper documentation and adherence to company policies and regulatory requirements
5. Stakeholder Coordination & Leadership
- Collaborate closely with Channel Sales Teams, Dealers, Marketing, and other RMD team member for seamless execution of retail initiatives.
- Provide regular updates and reports to management on project status, performance, and key issues
- Drive continuous improvement of retail processes and operational efficiency
- Manage a team of Specialist to achieve higher team goal.
What You'll Bring:
- 8-10 years of experience in retail marketing, trade marketing, or retail operations (leadership role preferred)
- Proven experience in project management of retail store expansion or similar initiatives
- Strong leadership, communication, and stakeholder management skills
- Highly organized with excellent attention to detail and time management capabilities
- Process-oriented with strong analytical and budgeting skills
- Ability to manage multiple projects in a fast-paced environment
- Willingness to travel for store visits and on-ground execution support
- Willing to be assigned in Ortigas Pasig City
Why Join Us
✅ Competitive Salary – We value your skills and reward your contributions.
✅ Quarterly Performance Bonus – Earn more based on your performance.
✅ Weekends Off – Recharge and enjoy your weekends.
✅ Monthly Employee Engagement Activities – Connect with colleagues through fun team events and activities.
✅ ASPH Holiday Break – Enjoy a 2-week break in December for a better work-life balance.
✅ HMO and Group Life Insurance (Upon regularization) – Comprehensive health coverage for you and your dependents.
✅ Medicine Reimbursement – Covers optical expenses, over-the-counter medicines, any dental-related medicines and gym membership.
✅ Complete Statutory Benefits – We provide full compliance with all legal requirements.
Join us and be part of a team that's driving innovation and excellence in the tech industry!
