The Retail Media Sales Manager is responsible for driving revenue growth across SurroundCast's in-store media offerings, including In-Store Music (Retail Radio), Ambient Scents, and Visual/Screens.
This role owns the full sales cycle from prospecting and pitching to closing and expansion while working closely with Account Management and Operations to ensure smooth campaign delivery and long-term client success.
The Sales Manager builds strong relationships with retail partners (Operations, Marketing, Merchandising, Sales), brands, agencies and suppliers, translating marketing objectives into effective, culturally tuned in-store media solutions. The role also supports strategic upsell and cross-sell opportunities, including collaboration with sister company, Homonym (Audio Marketing Solutions) where appropriate.
This is a performance-based commission-bearing role.
OUR COMPANY:
SurroundCast is a Retail Media Technology Solutions company that elevates in-store experiences and drives sales through seamlessly integrated curated music, custom fragrances and dynamic digital screens all designed to communicate and complement each other for a cohesive brand journey.
SurroundCast is the sister company of Homonym, the premier Audio Marketing agency in the Philippines that specializes in Sonic Branding, Music Marketing and Audio Production.
KEY RESPONSIBILITIES (TL;WR):
Sales & Revenue Growth
- Own and manage the end-to-end sales cycle for SurroundCast's retail media solutions
- Achieve monthly and quarterly revenue targets across assigned accounts and categories
- Proactively identify new business opportunities (e.g., In-store Ads) with brands, agencies and retail partners
- Develop tailored proposals, media plans and pricing recommendations aligned with client objectives and internal margin targets
- Drive upsell and expansion opportunities across music, scent, and visual touchpoints
Client & Agency Relationship Management
- Act as a trusted advisor, deeply understanding client categories, retail environments, and campaign goals
- Represent SurroundCast in client meetings, pitches, industry events, and networking opportunities
- Ensure high client satisfaction by aligning expectations early and collaborating closely with internal teams
- Build and maintain strong relationships with advertisers, agencies, media planners and decision-makers
Campaign Planning & Delivery Coordination
- Partner with Account Management and Operations to ensure campaigns are scoped, briefed and delivered on time
- Ensure clarity on timelines, approvals, budgets and deliverables before campaign launch
- Track campaign progress and escalate risks or issues proactively
- Ensure all commercial agreements, proposals and communications are properly documented
Pre-Sales & Internal Collaboration
- Collaborate with internal teams (Operations, Programming, Finance) to validate feasibility, inventory and pricing
- Support internal forecasting, pipeline reviews and revenue reporting
- Provide market and client insights to help refine sales strategies, offerings and go-to-market approaches
- Contribute to the development of sales materials, pitch decks and playbooks
KEY COMPETENCIES (TL;WR):
Retail Media & Multi-Channel Sales Acumen
- Strong understanding of audio, retail media, digital, OOH or integrated media environments
- Ability to sell value, not just inventory positioning in-store media as a strategic brand channel
- Comfort engaging both creative and commercial stakeholders
Commercial & Relationship Skills
- Confident negotiator and presenter
- Goal-oriented, proactive and disciplined in pipeline management
- Strong communication and stakeholder management skills
Execution & Collaboration
- Organized, detail-oriented, and able to manage multiple deals and timelines
- Collaborative mindset with respect for operations, creative and client service workflows
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Business, Media or equivalent experience
- 36+ years experience in media sales, account management or advertising (audio, digital, OOH, retail media preferred)
- Existing network within agencies, brands or retail environments is a strong advantage
- Experience selling integrated or non-traditional media solutions is a plus
