This role will focus on lead generation and early-stage qualification, enabling senior sellers to concentrate on closing and onboarding. The position is highly hands-on and output-driven, involving lead research, list building, outbound outreach via email and social DMs, qualification, and meeting scheduling.
Compensation & Perks
Salary Range: Up to 60,000/month (Final offer based on skills and experience matched to role requirements)
Work Setup: 100% permanent work-from-home
Bonuses:
- $25 monthly perfect attendance bonus
- Performance bonus
- Anniversary bonus (5,000 at 1 year; 10,000 at 2 years)
- $300 referral bonus per successful hire
Paid Parental Leave
Paid Time Off:
- 7 holiday PTO days/year
- 6 regular PTO days/year
Health Coverage: Comprehensive HMO plan
What You'll Do
- Build targeted lead lists of high-potential sellers and supply partners, including:
- Marketplace sellers (e.g., eBay/other resale marketplaces)
- Brands/retailers and brick-and-mortar stores (category-dependent)
- Social-first sellers and creators (e.g., Instagram-based sellers
- Find and verify contact information (email, social handles, store contacts, decision-makers) using approved tools and manual research.
- Execute outbound outreach across channels, with an emphasis on:
- Direct messages (Instagram and other relevant platforms)
- Email outreach (where available/appropriate)
- Qualify and prioritize leads based on agreed criteria (seller size, inventory mix, category fit, geography, responsiveness, potential value, etc).
- Schedule meetings for senior sales/AM team members (calendar coordination, reminders, agenda alignment, and meeting prep).
- Maintain CRM hygiene and pipeline accuracy:
- Log all activities, update lead status/stage, add notes, tag categories/verticals
- Ensure lead sources and outreach channel attribution are captured cleanly
- Quick company/store research, background notes, talking points, lightweight one-pagers
- Collaborate on messaging iteration:
- Track what's working by vertical/channel and grow to suggest A/B tests for copy, targeting, and sequencing
- Partner closely with the Supply and Biz Dev leadership team to refine the ICP and continuously improve lead quality.
What We're Looking For
- 2+ years experience in lead generation, outbound BDR/SDR, or sales development (B2B or marketplace/supply is a plus).
- Strong written English for outreach that is clear, professional, and brand-appropriate.
- Demonstrated ability to do high-quality research and build clean, accurate lead lists.
- Comfort with multichannel outreach, including social DMs (Instagram experience strongly preferred).
- Highly organized and detail-oriented (CRM updates, list hygiene, consistent tracking).
- Output-driven mindset with comfort being measured against weekly activity and pipeline metrics.
- Comfort using AI tools to speed up research and personalization (while maintaining accuracy and quality).
- Ability to work US team hours with meaningful overlap (Detroit/Eastern time preferred).
Nice-to-Haves:
- Experience supporting marketplaces, e-commerce, resale, retail, or seller acquisition.
- Experience with category-specific targeting and building vertical playbooks.
- Cold calling experience (optional, depending on how the process evolves).
- Experience writing outreach sequences and testing messaging frameworks.
Success Metrics:
- Leads sourced per week (by category/vertical)
- Contactability rate (valid emails/DM handles found)
- Outreach volume and consistency (messages/emails sent per day/week)
- Reply rate by channel (especially social DM)
- Qualified leads created per week
- Meetings booked per week for senior sellers/account managers
- Lead-to-meeting conversion rate
- Data quality score (CRM completeness, correct tagging, clean notes)
Why You'll Love Working Here
At GrowthAssistant, you'll collaborate with a diverse, talented team, sharpen your skills with global clients, and make an impact in your career. We value your growth and recognize your contributions every step of the way.
Apply today and take the next step in your career with GrowthAssistant!
