Job Description
We are looking for a results-driven SEO Specialist with strong experience in Search Engine Optimization (SEO), Paid Search (PPC), and Search Engine Marketing (SEM). The ideal candidate has 13 years of proven experience executing data-driven SEO campaigns, optimizing website performance, and maximizing ROI through keyword strategy, analytics tracking, and technical SEO implementation.
This role is responsible for managing paid search campaigns, performing advanced keyword research and competitive analysis, optimizing landing pages and ad copy, and monitoring website analytics using tools such as Google Analytics, Google Search Console, and other web analytics platforms. You will track campaign performance, control budgets, reconcile PPC expenses, and generate detailed performance reports.
The position requires hands-on expertise in on-page SEO, off-page SEO, local SEO, backlink strategy, content optimization, site architecture improvements, crawler error fixes, page speed optimization, and website uptime monitoring. Experience installing and configuring Google Analytics and Search Console, identifying low-quality pages, and improving domain authority is essential.
You will collaborate with Web Development and Social Media teams to ensure SEO best practices are implemented across new websites and content campaigns. Familiarity with WordPress, CMS platforms, HTML structure, and basic JavaScript snippets is highly preferred.
Strong knowledge of search engine algorithms, ranking factors, keyword data mining, and competitor backlink analysis is required, along with excellent communication and cross-functional collaboration skills to align marketing and growth strategies.
