Responsible for executing and optimizing paid search and SEO strategies to maximize ROI and improve website performance. The role includes managing PPC campaigns, tracking analytics, conducting keyword research, optimizing landing pages, and implementing on-site and off-site SEO strategies.
Collaborates with web development and social media teams to ensure SEO best practices are applied across websites and content. Monitors rankings, website performance, and competitor activity while managing budgets and campaign performance.
Requirements
- 13 years of SEO and PPC experience
- Strong understanding of search engine algorithms and ranking methods
- Experience with tools like Google Analytics and Search Console
- Skilled in keyword research, competitive analysis, and reporting
- Familiar with WordPress and basic web structure (HTML/JS is a plus)
- Strong communication and collaboration skills
