Regional Operations Officer

The Regional Operations Officer is responsible for leading, managing, and optimizing all offline marketing and operational activities within the assigned region. The role ensures effective execution of company strategies, achievement of acquisition and revenue targets, strong governance, and consistent operational standards across all areas. The position provides

strategic direction, people leadership, and cross-functional alignment to drive sustainable regional growth.

1. Key Responsibilities

Strategic & Operational Leadership

Leads regional planning, execution, and performance management aligned with national offline marketing strategies.

Translates corporate objectives into region-specific action plans, programs, and targets.

Ensures consistent execution of OFM and BU-cascaded programs across all assigned areas.

Area & Market Management

Oversees area profiling, market analysis, and customer insights to identify growth opportunities and risks.

Monitors competitive landscape, LGU dynamics, and channel effectiveness within the region.

Approves and prioritizes region-wide initiatives based on market potential and ROI.

People & Performance Management

Directly manages Regional Managers / Area Development Specialists and other field leaders.

Sets clear KPIs, conducts regular performance reviews, coaching, and development sessions.

Ensures proper recruitment, onboarding, retention, and productivity of agents and promo ambassadors through field leaders.

Program Execution & Governance

Ensures timely, compliant, and high-quality execution of all projects, blitzes, festivals, and activations.

Conducts regular work-with and audit visits to validate compliance with standards, policies, and brand guidelines.

Leads post-mortem reviews of major regional programs and drives continuous improvement.

Stakeholder & Partner Management

Leads high-level negotiations and relationship management with LGUs, regional partners, and key external stakeholders.

Approves strategic partnerships, contracts, and large-scale regional agreements.

Represents the company in regional forums, meetings, and negotiations.

Financial & Resource Management

Owns regional budget planning, allocation, monitoring, and optimization.

Ensures cost efficiency while maximizing impact and revenue contribution.

Reviews and approves major expenditures and resource deployments within the region.

Reporting & Data-Driven Decisions

Reviews and consolidates regional performance reports covering acquisition, retention, revenues, and program effectiveness.

Uses data and insights to guide strategic decisions and corrective actions.

Provides regular performance updates and recommendations to senior management.

2. Key Result Areas (KRAs)

Achievement of regional acquisition, reactivation, and revenue targets

On-time and compliant execution of all regional programs and projects

Agent and promoter productivity and retention across the region Effective budget utilization and cost management Strength and sustainability of LGU and strategic partnerships

Talent development, engagement, and succession readiness

3. Qualifications and Experience

Bachelor's degree in Business, Marketing, Management, or related fiel

Minimum of 810 years experience in operations, sales, or field marketing, with at least 3 5 years in a leadership role

Proven experience managing multi-area or regional operations

Strong background in stakeholder management, negotiations, and people leadership

Willing to travel extensively and be assigned anywhere within the region

4. Key Competencies and Skills

Strategic thinking and business acumen

Strong leadership, coaching, and people management skills

Advanced market, customer, and competitive analysis capabilities

Financial and budget management proficiency

Excellent negotiation, communication, and stakeholder management skills

Data-driven decision-making and problem-solving abilities

High execution discipline in fast-paced and dynamic environments