Job Summary:
The Buyer Activation Manager is responsible for conceptualizing and executing high-impact
activations that drive buyer interest and broker engagement. This role focuses on event
management, brand activation, and buyer experience enhancement to support regional
sales objectives.
Key Responsibilities:
- Event Conceptualization & Execution: Design and manage launches, open houses, and
- expos aligned with brand identity and regional sales goals.
- Brand Activation Planning: Develop campaigns that elevate SMDC's brand presence;
- collaborate with marketing for consistent messaging.
- Merchandising Strategy: Plan and deploy merchandising initiatives at project sites,
- broker offices, and events.
- Broker & Buyer Engagement: Create incentive programs, recognition events, and
- exclusive previews; enhance buyer experience through activations.
- Systems Diagnostics & Solutions: Optimize CRM and event registration tools;
- troubleshoot activation workflows and improve processes.
- Performance & ROI Tracking: Monitor KPIs such as attendance, engagement, and
- conversion rates; manage activation budgets efficiently.
- Cross-Functional Collaboration: Coordinate with Project Development, Marketing, and
- Sales teams to align activations with milestones and campaigns.
Core Competencies:
- Strategic Activation & Brand Engagement: Ability to design impactful activations and
- campaigns.
- Event Management: Strong planning and execution skills for large-scale events.
- Broker & Buyer Engagement: Expertise in loyalty programs and buyer-centric
- initiatives.
- Operational Excellence: CRM proficiency, troubleshooting, and process optimization.
- Performance Tracking: Ability to measure ROI and refine strategies based on data
- insights.
Requirements:
- Experience in event management, brand activation, or sales engagement roles.
- Strong organizational, communication, and negotiation skills.
- Ability to manage multiple activations and deliver results under tight timelines.
- Familiarity with CRM systems and activation tools is an advantage.
