Public Relations Manager

ROLE TITLE

PR Manager (Media Relations & Public Affairs Delivery)

REPORTING TO

Program Director / Account Lead

Project Manager / PMO Lead

ABOUT LEAPOUT

LeapOut is a premium e-commerce and digital growth agency trusted by brands and institutions that operate in complex, high-stakes environments. We work at the intersection of strategy, execution, and accountabilitydelivering programs that require rigor, sensitivity, and trust.

We are known for:

• Delivering multi-disciplinary programs with discipline and care
• Working closely with senior decision-makers
• Balancing strong execution with respectful, human collaboration

Our values guide how we workespecially on complex public-sector engagements:

• Own it take responsibility end to end
• Be bold (with care) act decisively, communicate thoughtfully
• Never settle raise the bar on quality and delivery
• Malasakit / Conscious community lead with empathy, respect, and teamwork

WORK SETUP

Hybrid role with 34 days per week on-site (Metro Manila), based on program cadence, approvals, and stakeholder needs.

ROLE OVERVIEW

The PR Manager owns the end-to-end execution of media relations and public affairs workstreams for a government-facing communications program. This includes planning PR activities, drafting and packaging press materials, coordinating approvals, managing relationships with media partners (including PR vendors), and ensuring accurate documentation of placements and outcomes.

This role requires someone who can operate with maturity and discretionbalancing speed and responsiveness with strict compliance, approvals, and public accountability.

THE PROGRAM (CONTEXT)

This is a structured communications program supporting a public institution. The work is highly collaborative, with regular on-site coordination, weekly updates, and fast-turnaround support when issues arise. Documentation quality, approval discipline, and stakeholder trust matter as much as creativity. You will work closely with client focal persons and LeapOut leadership to deliver communications outputs that are accurate, timely, and defensible.

WHY THIS ROLE MATTERS

This work demands:

• Strong media execution under structured approvals and documentation requirements
• High sensitivity in messaging and stakeholder coordination
• Ability to work with external PR partners to scale placements and coverage
• A calm operator who can handle urgency without creating noise or confusion

The PR Manager protects credibilityby ensuring media work is accurate, aligned, approved, and properly documented.

DAY-TO-DAY ACTIVITIES (WHAT YOU'LL ACTUALLY DO)

Daily (On-site / Hybrid)

• Attend daily huddles with the Program Director/PMO to align priorities, deadlines, and dependencies.
• Coordinate with the client's comms team on-site for updates, approvals, and next actions.
• Track emerging issues and news cycles; recommend proactive or corrective messaging as needed.
• Draft/iterate press materials: press releases, statements, FAQs, talking points, Q&A briefs, and spokesperson notes.
• Manage approvals routing: ensure versions, comments, and sign-offs are logged and clean.

Weekly

• Lead/participate in weekly client check-ins (on-premise when required): status updates, risks, and next-week plan.
• Maintain a rolling media engagement plan: targets, angles, schedules, and dependencies with vendors.
• Coordinate with social/content team to ensure messaging consistency across channels.

Monthly / Campaign Cycles

• Deliver the month's PR outputs (minimum cadence depends on the program calendar), including planning, drafting, approvals, and documentation packs.
• Work with external PR/radio/print vendor partners to execute placements while ensuring message discipline and documentation completeness.
• Support reporting and evaluation documentation: what ran, where, when, and why it matters.

KEY RESPONSIBILITIES

1) Media Relations & Placement Execution

• Own media relations planning and execution across print, online, and broadcast
• Coordinate with external PR vendors (if used) to scale placements and seeding
• Manage media lists, outreach strategy, journalist relations, and pitching
• Ensure messaging is aligned, accurate, and consistent across placements

2) Content Development (PR-focused)

• Draft press releases, media statements, key messages, FAQs, and talking points
• Prepare briefing kits for spokespeople and stakeholder talking points
• Work with internal creatives/content team to ensure all PR assets are aligned

3) Client Collaboration & On-Site Support

• Attend on-site meetings 34x/week to coordinate updates, approvals, and planning
• Provide fast-turnaround support for client requests, clarifications, and refinements
• Foster a collaborative working environment grounded in transparency and respect
• Act as a dependable partnerhelping stakeholders stay informed and confident

4) Governance, Approvals, and Documentation

• Maintain approval discipline: version control, sign-off trails, and final archiving
• Track media outputs and ensure every placement is captured, logged, and reported
• Coordinate with PMO for schedules, deadlines, and weekly reporting submissions
• Ensure documentation is audit-ready: clippings, transcripts, links, screenshots, logs

5) Reporting & Performance Insights (PR lens)

• Provide weekly updates on PR actions, pipeline, risks, and progress
• Support monthly/quarterly reporting with PR performance summaries and insights
• Align PR outputs with monitoring and sentiment analysis teams to adjust strategy

WHAT WE'RE LOOKING FOR

Core Capabilities

• Strong PR execution: pitching, placements, media relationship building
• Excellent writing and editing skills (English + Filipino; regional language skill a plus)
• Organized operator: can manage multiple requests, approvals, and deadlines
• Calm under pressure; can support urgent escalations without panic
• Comfortable working on-site with client stakeholders and senior decision-makers

Leadership & Values

• Trustworthy, discreet, and professional
• Firm but respectful in follow-ups and approvals
• Solutions-oriented; avoids blame and focuses on outcomes
• Strong sense of accountability and documentation discipline

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Communications, Journalism, Public Relations, Political Science, or related field
• 5+ years in PR, corporate communications, public affairs, or agency environment
• Experience supporting institutional/public-sector communications is a strong advantage
• Experience managing or coordinating PR vendors is a plus

KEY PERFORMANCE INDICATORS (KPIs)

• Placement delivery: PR outputs and placements executed on agreed cadence
• Quality & accuracy: zero major factual corrections required post-release
• Approval discipline: 100% of published outputs have documented approvals
• Documentation completeness: clippings/logs/transcripts submitted on time and complete
• Responsiveness: timely turnaround for urgent requests and stakeholder needs
• Stakeholder confidence: client feedback reflects trust, clarity, and reliability

WHAT YOU'LL GAIN BY JOINING LEAPOUT

• A high-impact role working closely with senior stakeholders
• Real accountabilitynot busy work, but meaningful public communications delivery
• A disciplined environment that values professionalism and teamwork
• Opportunity to grow into program leadership and public affairs strategy

WHAT SUCCESS LOOKS LIKE

• Stakeholders feel supported, informed, and confident in PR execution
• Media outputs are accurate, aligned, approved, and documented properly
• External vendors (if any) are coordinated tightlyno loose ends
• Weekly updates are clean, reliable, and action-oriented
• LeapOut leadership has full visibilityno surprises