Job Summary
The Public Relations Director / Senior PR will lead the companys PR and corporate communications strategy in the
sports betting / online gaming (PIGO) industry. This role requires a highly resourceful senior executive with extensive industry connections and the ability to drive brand visibility, media presence, and strategic partnerships across multiple platforms.
Key Responsibilities
- Develop and execute comprehensive PR strategies tailored to the sports betting and PIGO market.
- Build and maintain strong relationships with media outlets, affiliates, industry partners, and key stakeholders.
- Lead corporate communications, including press releases, announcements, and media campaigns relevant to gaming and betting platforms.
- Identify and secure strategic partnerships, collaborations, and sponsorship opportunities.
- Advise senior management on reputation management, regulatory PR, and industry trends.
- Oversee PR campaigns targeting high-value players, affiliates, and corporate partners.
- Monitor PR performance metrics, campaign effectiveness, and prepare executive reports.
Qualifications
- Highly resourceful and proactive professional with strong strategic thinking and decision-making skills.
- Senior executive experience in large enterprises, ideally within sports betting, online gaming, PIGO, or entertainment industries.
- Extensive network of connections with media, cooperation platforms, partners, and industry stakeholders.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple high-profile projects and work under pressure in a fast-paced industry.
Preferred Experience
- Proven track record of leading PR campaigns, media relations, or strategic partnerships within the gaming or betting sector.
- Experience with VIP engagement, affiliate management, and brand promotion in the PIGO or online gaming industry.
- Knowledge of gaming regulations, compliance, and responsible marketing practices.
- Experience coordinating international media or cross-border campaigns.
