Media Relations Officer

About Stratworks: For over 25 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of geeks and rebels thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences lives.

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With PR Agency experience

The Media Relations Officer will play a key role in boosting brand awareness and protecting corporate reputation. This includes managing media relations, handling crisis communication, collaborating with stakeholders, and driving media and social media initiatives.

Responsibilities

• Leading in the developing, implementing and measuring external and internal Media based communication plans.
• Manage day-to-day media relations/media requests for brand and corporate issues.
• Create a revised media crisis management plan
• Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
• Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
• Help oversee program execution from kick off through to completion.
• Take part in developmental work for SWI - from planning to execution.
• Do special projects for SWI and Affiliate Company as may be assigned from time to time

Requirements

Bachelor's Degree in Communications, Journalism, Public Relations or related field.

Open to fresh graduates with experience working in a Media Relations role or in Public Relations.

Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.

Highly organized with the ability to multitask.

Demonstrated success with Social Media tools such as Twitter, Facebook, YouTube and others.

Must possess strong project management skills.

Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.

Must have the ability to work effectively in a team.

Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.