The Project Manager (PM) will lead the execution of communication strategies for high-profile global accounts in the Gaming, and Technology sectors. This role requires a balance of strategic oversight and hands-on execution, acting as the bridge between senior leadership and the account team to ensure all deliverables exceed client standards.
Key Responsibilities
1. Account Management & Strategic Counsel
- Strategic Alignment: Collaborate with the team to ensure all work align with the broader client strategy. Lead the development of new communication plans, overseeing research and tactical brainstorming.
- Client Leadership: Serve as a primary point of contact in client meetings, providing updates on deliverables and managing expectations.
- Risk Management: Proactively identify non-BAU (business as usual) concerns and seek senior-level counsel to mitigate risks before they impact the client.
- Thought Leadership: Actively scout for executive visibility opportunities, including speaking engagements, guest commentaries, and industry panel placements.
2. Media Relations & Content Oversight
- Editorial Direction: Oversee the development of press materials, story pitches, and media lists led by the Account Executive (AE). Provide critical feedback to ensure client-ready quality.
- Executive Support: Lead the drafting of briefing books and speeches for client executives to prepare them for media interviews and public appearances.
- Hands-on Execution: Support the team during peak periods by directly developing media angles, writing editorials, or contacting event organizers when required.
- Stakeholder Coordination: Manage relationships with external partners, including athletic organizations, gaming clubs, and industry influencers, to secure quotes and participation for media activities.
3. Localization & Distribution
- Global-to-Local Adaptation: Oversee the localization and translation of global press releases (if and when necessary) and media alerts, ensuring cultural relevance and brand consistency.
- Regional Synchronization: Manage announcement schedules that align with multiple international markets, ensuring simultaneous distribution and seeding.
- Quality Assurance: Conduct rigorous hygiene checks and translation reviews on all localized content to maintain the highest linguistic and brand standards.
4. Event & Campaign Logistics
- On-Ground Management: Lead the logistical planning for major on-ground events and tournaments.
5. Monitoring, Reporting & Analysis
- Data Integrity: Oversee the AE's work in daily news monitoring and coverage reporting. Ensure all inputs adhere to strict client guidelines and sentiment analysis requirements.
- Impact Reporting: Spearhead the creation of monthly completion reports and comprehensive post-campaign/year-end reports, providing data-driven insights into campaign performance.
- Tracker Management: Maintain and update project deliverables trackers to ensure internal and external stakeholders are aligned on progress.
