The Production Creative Lead drives the end-to-end creative direction for content and livestream production, ensuring all output aligns with brand strategy while delivering high-quality, innovative, and high-performing content. This role leads and develops a multidisciplinary creative team (writers, creators, editors), overseeing short-form video production and livestream experiences across platforms. Combining strategic thinking, creative vision, and operational excellence, the Production Creative Lead builds scalable processes, elevates content standards, and fosters a culture of creative entrepreneurship and ownership. Additionally, this role partners cross-functionally to drive growth by turning creative capabilities into revenue opportunitiesdeveloping premium content formats, strengthening livestreams, and identifying strategic opportunities that expand brand value.
Responsibilities:
Creative Strategy & Development
- Develop creative strategies for content and livestreams aligned with brand goals and target audiences.
- Lead brainstorming sessions, briefings and presentations to generate innovative ideas.
- Stay updated on general digital and media trends and platforms to ensure team's
- output remains fresh, relevant, and impactful.
- Identify and analyze trending formats, styles, and cultural moments to inform content and livestream direction.
- Stay updated on the evolving features, tools, and algorithm changes in all digital platforms to integrate them into the creative strategies.
- Lead the exploration of new tools, techniques, and trends to keep the team at the forefront of creative production.
Team Leadership & Collaboration
- Lead and mentor a team of livestream and content leads, production designers, writers, editors, and technical crew, fostering a culture of innovation and adaptability.
- Collaborate with cross-functional teams, including Social, Commercial and Business Development, to align creative strategies and output with business objectives.
- Provide guidance and feedback to elevate the creative output and maintain consistency in quality across all projects.
- Identify skill gaps and training opportunities within the team to foster professional growth and innovation.
- Lead the presentation of ideas, audits, concepts, and campaign studies to clients and stakeholders.
- Communicate timelines, budgets, and project scopes to stakeholders.
- Identify and mitigate risks or challenges during the production process.
Process Management
- Oversee the implementation of creative briefs, brainstorming, and production schedules (to optimize workflows in planning, boarding, scripting, filming, editing, testing, troubleshooting. and resource allocation)
- Ensure content and livestream adhere to guidelines, strategy, messaging, and quality standards.
Quality Assurance & Performance Tracking
- Collaborate with Studios Account Manager and Production Manager to review and approve content before publication and with Livestream Lead to review livestream before going live to ensure quality.
- Collaborate with content strategists, account managers and brand managers to monitor performance metrics, audience insights, and trend effectiveness to optimize future projects.
- Collaborate with Business Development to provide regular updates on project statuses, team performance, and creative highlights.
- Collaborate with Business Development to conduct regular reviews of ongoing projects to ensure deliverables meet briefs and creative excellence benchmarks.
Regional Collaboration:
- Manage creative alignment across multiple markets, ensuring cohesive branding while adapting to local nuances.
- Act as the creative point of contact for regional creatives and clients, addressing feedback and ensuring expectations are met.
- Share best practices, insights, and innovative approaches across regional teams to drive creative excellence.
- Support the development of case studies and portfolio pieces that showcase the agency's creative achievements.
- Share best practices, insights, and innovative approaches across regional teams to drive creative excellence.
- Partner with business development teams and regional creatives to identify new opportunities and tailor creative pitches to potential clients.
Requirements:
- 7 years of Proven experience in creative direction, content production, livestream production, preferably in a digital or social media-focused environment in a managerial capacity.
- Excellent storytelling, visual communication, and creative problem-solving skills.
- Leadership experience, with the ability to manage and inspire a team.
- Great time management, organization, and multi-tasking skills.
- Communication and presentation skills.
- Strategic thinker with a keen eye for detail.
- Adaptable to fast-paced, dynamic work environments.
- Strong understanding of video and livestream production, editing software, and social media platforms (e.g., TikTok, CapCut, AI Tools, META, YouTube).
