FUNCTIONAL DUTIES & RESPONSIBILITIES
- Develops and communicates differentiated value propositions for Fiber Broadband and bundled solutions across SME and mid-market segments
- Drives GTM execution, commercialization, and market adoption of Fiber Broadband offers, including Fiber DUAL and SME connectivity bundles
- Leads sales enablement and customer activation programs in partnership with Sales, Channel, and Field teams to accelerate acquisition and revenue growth
- Collaborates with Brand, Channel Marketing, and Digital teams on product launches, campaigns, and demand generation initiatives
- Monitors market trends, customer insights, and competitive movements to strengthen portfolio positioning and identify growth opportunities
- Tracks revenue, pipeline, adoption, activation, and retention performance of the Fiber Broadband portfolio
TECHNICAL
- Knowledge of product marketing methodologies including market segmentation, positioning, value proposition development, and GTM strategy execution
- Understanding of broadband and connectivity solutions
- Sales enablement asset development — pitch decks, battlecards, ROI calculators
- Channel marketing for SME and mid-market segments
- Performance tracking — adoption, activation, churn analytics
QUALIFICATIONS
Education
- Bachelor's degree in Marketing, Business, Communications, or any related course
Work Experience
- Has at least 1-3 years of experience in product marketing or category management, preferably in telecom, ICT, or technology industries.
- Direct exposure to Fiber, broadband, or SME‑targeted offers strongly preferred
Trainings
- Product marketing certifications (Pragmatic Institute, PMA) preferred
- Digital marketing exposure is an advantage
