Product Marketing Manager

Description:

We are looking to hire a passionate professional with significant experience and

understanding of product marketing/management to jumpstart Philcare Pharma's entry into the

nephrology segment of the local healthcare market.

We are looking for dynamic professionals for the following specializations:

Cardio-Metabolic Care

Anesthesia & Critical Care

This position will be responsible for developing and implementing marketing initiatives and

programs to drive growth and profitability for the newly launched renal care division - within the

organization.

A successful candidate should possess strong marketing and clinical proficiency, cross-

functional leadership skills, the ability to synthesize solutions and recommendations for

assigned projects and be team-oriented. This role leads and supports both strategic, tactical,

and scientific marketing activities.

Duties and Responsibilities:

Understand disease pathology, how it impacts the patient, and where the assigned

products best fit during the treatment process.

Prepare pre-launch readiness including advocacy development, positioning/strategy

development, and market assessment

Develop and execute a brand strategy plan (BSP) and strategies based on the analysis

and research of market data, align with the product strategies/positioning.

Forecast, plan, allocate, and manage a budget to maximize resource allocation and ROI.

Establish relationships with Key Opinion Leaders (KOLs), Healthcare Professionals

(HCPs), and relevant decision-makers in nephrology and renal healthcare practice.

Conduct regular field force training on the assigned products, product positioning, and

key messages.

Coordinating the preparation of marketing materials including presentations, brochures,

and demo samples to effectively describe the product and its uses.

Participate in planning sales promotion and advertising in support of existing products,

and determine market strategies and sales tactics to achieve product objectives.

Attend regular sales meetings and joint calls.

Coordinate digital marketing efforts including social media and other inbound marketing

activities as required.

Regularly review and update the sales team/s on relevant clinical and market information

and data for the assigned products to enable them to have a competitive edge in

promotion and sales.

Regularly conduct market research to understand the market, competitors, and brand

positioning.

Qualifications:

At a minimum, the key attributes we expect we expect from the applicants for this position are:

1.) Taking initiative

2.) Growth mindset

3.) Flexibility and Adaptability. Bachelor's Degree in Pharmacy, Nursing, Medicine, or a related field. 3-5 years of experience in marketing, product management, clinical education, sales, or related business management roles preferably related to Anti-infective products, Cardio-Metabolic products, Anesthesia & Critical Care products, and Renal Care Products. Experience speaking and presenting to clinical profiles, dialysis nurses, other health care practitioners. Proven ability to drive success in an entrepreneurial organization, working with different internal and external/customer cultures. Proven drive, proactivity, and willingness to succeed in an entrepreneurial organization. Proven analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches. Proven strengths in multi-tasking and project management. Excellent communication (verbal and written) and interpersonal skills.

Requirements:

• TOR or Diploma
• Employment Certificate, if available
• four copies of 1x1 and 2x2 white background picture
• Birth Certificate or Passport
• Valid NBI or Police Clearance
• Tin Card or Tin Number
• SSS Card or E1 form
• Pagibig ID or Pagibig form
• Philhealth ID or Philhealth form
• Marriage Certificate if applicable
• Any two valid ID for opening of China Bank Payroll Account
• Medical Examination with fit to work to be conducted by our accredited medical clinic

Skills:
(Not indicated)